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Discerning Store Brand Users From Value Consciousness Consumers: the Role of Prestige Sensitivity and Need For Cognition

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References

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1990Promotion Signal: Proxy for a Price Cut?483 cited

1990Attention to Social Comparison Information: An Individual Difference Factor Affecting Consumer Conformity455 cited

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2011Exploring the effects of using consumer culture as a unifying pedagogical framework on the ethical perceptions of MBA students13 cited
2012The Relationship Between Cognitive Age and Status Consumption: An Exploratory Look11 cited
2014Value and store brand identification in food products10 cited
2023Innovative attributes, brand reputation and behavioral consequences in the clothing industry: the roles of self-congruity and value consciousness7 cited