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Today’s global IT service industry is undergoing a collective movement toward cloud computing. This study draws upon the institutional theory to conceptualize the social processes surrounding the emergence of the global cloud computing market. Through a qualitative case study based on archives and interviews with a leading multinational IT service vendor, the research shows that as cloud computing gains increasing legitimacy as a new market category, the vendor develops a portfolio of strategies and leverages a political toolkit to respond to and shape the emergence and evolution of the market.
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Stored only when both papers are in the corpus — 24 citations exist upstream.
Papers that cite the same references — the relational fallback while embeddings are still backfilling.
Imported from OpenAlex (CC0) — nothing here is generated.