The Influence of Mobile Application Quality and Attributes on the Continuance Intention of Mobile Shopping

Hani Al Dmour · Muhammad Turki Alshurideh · Farah Shishan

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Technology Adoption and User Behaviour Usability and User Interface Design Health, Technology, Consumer Behavior

Abstract

The main objective of this study is the measurement of the influence of user-perceived mobile application quality, and mobiles attributes on the continuance intention of mobile shopping mediated by perceived usefulness, perceived enjoyment and trust. A quantitative data collection method is applied to collect the suitable data, and Hierarchical Multiple Regression Analysis (HMRA) is used to test both study hypothesis and model. Results have revealed that user-perceived mobile application quality indeed affects the continuance intention of mobile shopping mediated by perceived usefulness, and trust. On the other hand, mobile attributes in fact do influence online shopping through mobile devices, and that is due to perceived usefulness and enjoyment. The study structure, model and findings add more values to both mobile shopping and continuous intention literature. [Hani Al Dmour, Muhammad Alshurideh, Farah Shishan. The Influence of Mobile Application Quality and Attributes on the Continuance Intention of Mobile Shopping. Life Sci J 2014;11(10):172-181]. (ISSN:10978135). http://www.lifesciencesite.com. 24

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References

2003Trust and TAM in Online Shopping: An Integrated Model1 2005Value-based Adoption of Mobile Internet: An empirical investigation 2003The development of initial trust in an online company by new customers 2010Effects of Interactivity on Website Involvement and Purchase Intention 2012Factors influencing Internet shopping value and customer repurchase intention 1970Emerging Value Propositions For M-Commerce 2007The Impact of Website Quality Dimensions on Customer Satisfaction in the B2C E-commerce Context 2002Effect of store design on consumer purchases: an empirical study of on-line bookstores

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