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Persuasive Advertising with Sophisticated but Impressionable Consumers
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Persuasive Advertising with Sophisticated but Impressionable Consumers (2010)Persuasive Advertising with Sophisticated…Coarse Thinking and Persuasion* (2008)Coarse Thinking and Persuasio…Shrouded Attributes, Consumer Myopia, and Information Suppression in Competitive Markets (2006)Shrouded Attributes, Consumer…On the Simple Economics of Advertising, Marketing, and Product Design (2006)On the Simple Economics of Ad…The Targeting of Advertising (2005)The Targeting of AdvertisingThe economic analysis of advertising (2005)The economic analysis of adve…Advertising, learning, and consumer choice in experience good markets: an empirical examination* (2003)Advertising, learning, and co…Persuasion Knowledge: Lay People's and Researchers' Beliefs about the Psychology of Advertising (1995)Persuasion Knowledge: Lay Peo…A Simple Theory of Advertising as a Good or Bad (1993)A Simple Theory of Advertisin…The Theory of Industrial Organization (1988)The Theory of Industrial Orga…High and Declining Prices Signal Product Quality (1988)High and Declining Prices Sig…Price and Advertising Signals of Product Quality (1986)Price and Advertising Signals…Advertising as a Signal (1984)Advertising as a SignalPrices as Signals of Product Quality (1983)Prices as Signals of Product …A Model of Advertising and Product Quality (1978)A Model of Advertising and Pr…Economic Analysis of Law (1974)Economic Analysis of LawAdvertising as Information (1974)Advertising as InformationThe Affluent Society (1958)Product Selection, Fixed Costs, and Monopolistic Competition (1976)Advertising, Breadth of Ownership, and Liquidity (2003)A Price Theory of Multi-Sided Platforms (2010)Pass-Through as an Economic Tool: Principles of Incidence under Imperfect Competition (2013)Information and Consumer Behavior (1970)Job Market Signaling (1973)The Role of Market Forces in Assuring Contractual Performance (1981)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)WHAT'S IN A NAME? REPUTATION BUILDING AND CORPORATE STRATEGY. (1990)Corporate social responsibility and access to finance (2013)Crime and Punishment: An Economic Approach (1968)The Economics of Information (1976)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Corporate Social Responsibility: A Theory of the Firm Perspective (2001)Conditional logit analysis of qualitative choice behavior (1972)MONOPOLISTIC COMPETITION AND OPTIMUM PRODUCT DIVERSITY (1975)Chapter 31 Coordination and Lock-In: Competition with Switching Costs and Network Effects (2006)The Impact of Corporate Social Responsibility on Firm Value: The Role of Customer Awareness (2013)The Economics of Discrimination. (1972)Good News and Bad News: Representation Theorems and Applications (1981)Household Finance (2006)Psychology and Economics: Evidence from the Field (2009)Salience and Taxation: Theory and Evidence (2009)The Quarterly Journal of Economics (2024)A New Approach to Consumer Theory (1966)A New Approach to Consumer Theory (1976)Bayesian Persuasion (2011)American Economic Review (2019)A Model of Growth Through Creative Destruction (1990)A Model of Growth Through Creative Destruction (1992)International Norm Dynamics and Political Change (1998)A Communication-Based Marketing Model for Managing Relationships (1998)Can Relationship Banking Survive Competition? (2000)No Pain, No Gain: A Critical Review of the Literature on Signaling Unobservable Product Quality (2000)Incentives and Prosocial Behavior (2006)The Economic Consequences of Legal Origins (2008)Beyond Markets and States: Polycentric Governance of Complex Economic Systems (2010)Brand Equity as a Signaling Phenomenon (1998)
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References

  • 1988The Theory of Industrial Organization8,651 cited
  • 1974Advertising as Information3,430 cited
  • 1974Economic Analysis of Law2,620 cited
  • 1986Price and Advertising Signals of Product Quality2,284 cited
  • 2006Shrouded Attributes, Consumer Myopia, and Information Suppression in Competitive Markets1,566 cited
  • 1993A Simple Theory of Advertising as a Good or Bad731 cited
  • 2005The economic analysis of advertising683 cited
  • 1988High and Declining Prices Signal Product Quality673 cited
  • 2006On the Simple Economics of Advertising, Marketing, and Product Design633 cited
  • 1984Advertising as a Signal614 cited
  • 2005The Targeting of Advertising522 cited
  • 1983Prices as Signals of Product Quality502 cited
  • 2003Advertising, learning, and consumer choice in experience good markets: an empirical examination*474 cited
  • 1978A Model of Advertising and Product Quality440 cited
  • 2008Coarse Thinking and Persuasion*394 cited
  • 1995Persuasion Knowledge: Lay People's and Researchers' Beliefs about the Psychology of Advertising

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