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Does objective and subjective knowledge vary between opinion leaders and opinion seekers? Implications for wine marketing
16 references·15 citing·37 second hop
Does objective and subjective knowledge vary between opinion leaders and opinion seekers? Implications for wine marketing (2015)Does objective and subjective knowledge v…Advances in Consumer Research (2025)Advances in Consumer ResearchDeterminant of Profitability in Indian Cement Industry: An Economic Analysis (2024)Determinant of Profitability …The price premium for wine quality signals: does retailers' information provision matter? (2011)The price premium for wine qu…Capturing the Younger Wine Consumer (2008)Capturing the Younger Wine Co…The influence of wine attributes on region of origin equity: An analysis of the moderating effect of consumer's perceived expertise (2006)The influence of wine attribu…Differential Effects of Experience, Subjective Knowledge, and Objective Knowledge on Sources of Information used in Consumer Wine Purchasing (2005)Differential Effects of Exper…Opinion leaders as a segment for marketing communications (2001)Opinion leaders as a segment …Heavy wine consumption: empirical and theoretical perspectives (1998)Heavy wine consumption: empir…The Moderating Effect of Prior Knowledge on Cue Utilization in Product Evaluations (1988)The Moderating Effect of Prio…Consumer Risk Perception in the UK Wine Market (1988)Consumer Risk Perception in t…External Search Effort: An Investigation Across Several Product Categories (1987)External Search Effort: An In…Dimensions of Consumer Expertise (1987)Dimensions of Consumer Expert…The Effects of Product Class Knowledge on Information Search Behavior (1985)The Effects of Product Class …A Paradigm for Developing Better Measures of Marketing Constructs (1979)A Paradigm for Developing Bet…Personal Influence: The Part Played by People in the Flow of Mass Communications (1956)Personal Influence: The Part …Coefficient Alpha and the Internal Structure of Tests (1951)Coefficient Alpha and the Int…Beyond the medals: an experimental analysis of consumer preferences for wines judged by experts (2026)Beyond the medals: an experim…External evaluations under quality uncertainty: the market for wine ratings (2025)External evaluations under qu…A comprehensive conceptual model of single-serve wine consumption behavior in restaurants (2025)A comprehensive conceptual mo…Exploring the Impact of Phonetic Pronunciation Guides on Wine Choice and Perceived Sophistication (2024)Exploring the Impact of Phone…The role of innovation and reference groups on emotions and purchasing decision on consumers of Mexican wine (2023)The role of innovation and re…Experience goods and the role of experts : recommendation effects on wine purchasing decision (2023)Experience goods and the role…How does self-reported knowledge influence the effect of extrinsic cues on wine choice? A qualitative approach (2022)How does self-reported knowle…Craft beer in the situational context of restaurants: effects of product involvement and antecedents (2022)Craft beer in the situational…The effect of moderating variables on consumer preferences for sustainable wines (2021)The effect of moderating vari…Region of origin and consumers’ quality perception of wine: an assimilation-contrast approach (2021)Region of origin and consumer…I think I like this: assessing conscious versus subconscious wine taste responses using neuroscientific techniques (2021)I think I like this: assessin…Historical Wines of Portugal: The Classification, Consumer Associations and Marketing Implications (2021)Historical Wines of Portugal:…Wine market in France: challenges for a wine producer (2019)Wine market in France: challe…When writing about wine: how ratings impact reviews (2019)When writing about wine: how …A comparative legal analysis of skin-contact wine definitions in Ontario and South Africa (2018)A comparative legal analysis …The Theory of Buyer Behavior (1971)Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Measuring the Involvement Construct (1985)E‐satisfaction and e‐loyalty: A contingency framework (2003)Impact of Online Consumer Reviews on Sales: The Moderating Role of Product and Consumer Characteristics (2010)Customer Engagement: Exploring Customer Relationships Beyond Purchase (2012)The Nature and Scope of Marketing (1976)Measuring Service Quality: A Reexamination and Extension (1992)Trust and TAM in Online Shopping: An Integrated Model1 (2003)\nThe use of partial least squares path modeling in international marketing (2009)ASPECTS OF THE THEORY OF SYNTAX (1964)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Human Inference: Strategies and Shortcomings of Social Judgment. (1983)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)An Information Processing Theory of Consumer Choice (1979)Reconceptualizing the Determinants of Risk Behavior (1992)Understanding Service Convenience (2002)Customer repurchase intention (2003)Measurement and prediction (1950)Intraclass correlations: Uses in assessing rater reliability. (1979)The Pittsburgh sleep quality index: A new instrument for psychiatric practice and research (1989)The theory of planned behavior (1991)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)A Continuum of Impression Formation, from Category-Based to Individuating Processes: Influences of Information and Motivation on Attention and Interpretation (1990)Conceptualizing Experience: A Tourist Based Approach (2009)Message on a bottle: The relative influence of wine back label information on wine choice (2009)Wine consumers’ environmental knowledge and attitudes: Influence on willingness to purchase (2009)Why we buy what we buy: A theory of consumption values (1991)Uses and Gratifications Theory in the 21st Century (2000)Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site (2009)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)Bibliometric Methods in Management and Organization (2014)A Meta-Analysis of Antecedents and Consequences of Leader-Member Exchange (2011)Board Composition and Corporate Social Responsibility: The Role of Diversity, Gender, Strategy and Decision Making (2015)The Impact of Entrepreneurship Education in Higher Education: A Systematic Review and Research Agenda (2016)
this work references cited by second hop

References

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  • 2025Advances in Consumer Research13,264 cited
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  • 2024Determinant of Profitability in Indian Cement Industry: An Economic Analysis642 cited
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  • 1988Consumer Risk Perception in the UK Wine Market136 cited
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  • 2011

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The price premium for wine quality signals: does retailers' information provision matter?
68 cited
  • 2001Opinion leaders as a segment for marketing communications68 cited
  • Cited by

    • 2021The effect of moderating variables on consumer preferences for sustainable wines21 cited
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    • 2021Historical Wines of Portugal: The Classification, Consumer Associations and Marketing Implications15 cited
    • 2022How does self-reported knowledge influence the effect of extrinsic cues on wine choice? A qualitative approach14 cited
    • 2021I think I like this: assessing conscious versus subconscious wine taste responses using neuroscientific techniques11 cited
    • 2018A comparative legal analysis of skin-contact wine definitions in Ontario and South Africa9 cited
    • 2019When writing about wine: how ratings impact reviews8 cited
    • 2022Craft beer in the situational context of restaurants: effects of product involvement and antecedents8 cited
    • 2023The role of innovation and reference groups on emotions and purchasing decision on consumers of Mexican wine7 cited
    • 2025External evaluations under quality uncertainty: the market for wine ratings4 cited
    • 2019Wine market in France: challenges for a wine producer3 cited
    • 2025A comprehensive conceptual model of single-serve wine consumption behavior in restaurants2 cited
    • 2024Exploring the Impact of Phonetic Pronunciation Guides on Wine Choice and Perceived Sophistication1 cited
    • 2023Experience goods and the role of experts : recommendation effects on wine purchasing decision0 cited
    • 2026Beyond the medals: an experimental analysis of consumer preferences for wines judged by experts0 cited