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Customer Perceptions about Branding and Purchase Intention: A Study of FMCG in an Emerging Market
7 references·16 citing·50 second hop
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this work references cited by second hop

References

  • 2005The role of perceived product quality and overall satisfaction on purchase intentions501 cited
  • 2011The role of brand image, product involvement, and knowledge in explaining consumer purchase behaviour of counterfeits399 cited
  • 2003Product involvement/brand loyalty: is there a link?384 cited
  • 1995The role of advertising in brand image development332 cited
  • 2009The Impact of Brand Awareness on Consumer Purchase Intention: The Mediating Effect of Perceived Quality and Brand Loyalty311 cited
  • 2011Brand image strategy affects brand equity after M&A174 cited
  • 2002How product quality dimensions relate to defining quality135 cited

Cited by

  • 2017Social eWOM: does it affect the brand attitude and purchase intention of brands?510 cited
  • 2020How fashion influencers contribute to consumers' purchase intention422 cited
  • 2018Trust-Based Quality Culture Conceptual Model for Higher Education Institutions111 cited
  • 2020Repurchase intention: the effect of similarity and client knowledge71 cited
  • 2020The application of the theory of reasoned action on services of Islamic rural banks in Indonesia63 cited
  • 2016The Underlying Mechanisms of Multiscreening Effects47 cited
  • 2019Effect of apparel brands’ sustainability efforts on consumers’ brand loyalty

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44 cited
  • 2024Effects of greenwashing on green purchase intention: the mediating role of green skepticism, green brand love and green brand loyalty32 cited
  • 2015Pengaruh Persepsi Kualitas Produk, Citra Merek Dan Promosi Terhadap Minat Beli Konsumen Ban Achilles Di Jakarta Selatan29 cited
  • 2014Analyzing the Impact of Brand Equity Towards Purchase Intention in Automotive Industry: a Case Study of ABC in Surabaya29 cited
  • 2020Attributes Ensuring Positive Consumer Evaluation in Brand Extension of Pakistan28 cited
  • 2020The Impact of Brand Credibility and Perceived Value on Customer Satisfaction and Purchase Intention at Fashion Market28 cited
  • 2021The impact of product characteristics of limited-edition shoes on perceived value, brand trust and purchase intention27 cited
  • 2015IMPACT OF BRAND IMAGE ON BUYING BEHAVIOUR AMONG TEENAGERS24 cited
  • 2018THE ROLE OF BRAND IMAGE MEDIATING THE EFFECT OF PRODUCT QUALITY ON REPURCHASE INTENTION22 cited
  • 2020The Influence of Quality on Consumers’ Purchase Intention between Local and Multinational Cosmetic Firm20 cited