SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
"THE EMOTIONALLY CHARGED ADVERTISEMENT AND THEIR INFLUENCE ON CONSUMERS' ATTITUDES"
16 references·2 citing·52 second hop
"THE EMOTIONALLY CHARGED ADVERTISEMENT AND THEIR INFLUENCE ON CONSUMERS' ATTITUDES" (2012)"THE EMOTIONALLY CHARGED ADVERTISEMENT AN…Can people feel happy and sad at the same time? (2001)Can people feel happy and sad…Measuring Emotions in the Consumption Experience (1997)Measuring Emotions in the Con…Brand Equity, Brand Preference, and Purchase Intent (1995)Brand Equity, Brand Preferenc…Public Service Advertisements: Emotions and Empathy Guide Prosocial Behavior (1994)Public Service Advertisements…Affect intensity as an individual difference characteristic: A review (1987)Affect intensity as an indivi…The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations (1986)The Role of Attitude toward t…Consumer Response to Television Commercials: The Impact of Involvement and Background Music on Brand Attitude Formation (1986)Consumer Response to Televisi…Intensity and frequency: Dimensions underlying positive and negative affect. (1985)Intensity and frequency: Dime…Attitude Toward the Ad As a Mediator of Advertising Effectiveness: Determinants and Consequences (1983)Attitude Toward the Ad As a M…The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)The Experiential Aspects of C…The Effects of Music in Advertising on Choice Behavior: A Classical Conditioning Approach (1982)The Effects of Music in Adver…Affective and semantic components in political person perception. (1982)Affective and semantic compon…Attitude toward the AD as a Mediator of Consumer Brand Choice (1981)Attitude toward the AD as a M…A categorized list of emotion definitions, with suggestions for a consensual definition (1981)A categorized list of emotion…Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Belief, Attitude, Intention a…An Investigation of the Relationships between Beliefs about an Object and the Attitude toward that Object (1963)An Investigation of the Relat…Influence of Rational and Emotional Appeals on Purchasing Through Online: The Case on Social Media (2019)Influence of Rational and Emo…Impact of Brand Equity Drivers on Purchase Intention: A Moderating Effect of Entrepreneurial Marketing (2018)Impact of Brand Equity Driver…Coefficient Alpha and the Internal Structure of Tests (1951)A circumplex model of affect. (1980)The Satisfaction With Life Scale (1985)Subjective well-being: Three decades of progress. (1999)Well-being : the foundations of hedonic psychology (1999)On Happiness and Human Potentials: A Review of Research on Hedonic and Eudaimonic Well-Being (2001)The Theory of Buyer Behavior (1971)Structure and Functions of Fantasy (1974)An Information Processing Theory of Consumer Choice (1979)Consumer perceived value: The development of a multiple item scale (2001)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)Marketing Research (1970)Managing Brand Equity (1991)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Developing and validating measures of facets of customer-based brand equity (2003)Do Consumers Care about Ethics? Willingness to Pay for Fair‐Trade Coffee (2005)Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior (2016)Frequency Analysis of English Usage: Lexicon and Grammar. By W. Nelson Francis and Henry Kučera with the assistance of Andrew W. Mackie. Boston: Houghton Mifflin. 1982. x + 561 (1985)The Role of Emotions in Marketing (1999)Some New Thoughts on Conceptualizing Perceived Service Quality: A Hierarchical Approach (2001)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)The expression of the emotions in man and animals. (1872)Science and Human Behavior (1953)Attachment and Loss (1969)What is emotion? (2002)Emotion Theory and Research: Highlights, Unanswered Questions, and Emerging Issues (2008)Emotional design in multimedia learning. (2011)Statistical principles in experimental design. (1962)Significance tests and goodness of fit in the analysis of covariance structures. (1980)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)The Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)A Critical Review of Construct Indicators and Measurement Model Misspecification in Marketing and Consumer Research (2003)Understanding Attitudes and Predicting Social Behavior (1980)Attitude toward the Site (1999)Consumer Attitudes Toward Mobile Advertising: An Empirical Study (2004)Consumer Responses to Corporate Social Responsibility (CSR) Initiatives: Examining the Role of Brand-Cause Fit in Cause-Related Marketing (2007)Advances in Consumer Research (2025)Nebraska Symposium on Motivation: 1955 (1957)The Measurement of Meaning (1957)Nebraska Symposium on Motivation, 1969. (1971)On the ambivalence-indifference problem in attitude theory and measurement: A suggested modification of the semantic differential technique. (1972)Direct Experience And Attitude-Behavior Consistency (1981)Understanding and measuring tourist destination images (1999)Development and validation of brief measures of positive and negative affect: The PANAS scales. (1988)Development and validation of brief measures of positive and negative affect: The PANAS scales. (1988)Assessing the effectiveness of a large database of emotion-eliciting films: A new tool for emotion researchers (2009)The Evolving Concept of Subjective Well-Being: The Multifaceted Nature of Happiness (2009)Self-report captures 27 distinct categories of emotion bridged by continuous gradients (2017)Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)The theory of planned behavior (1991)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)
this work references cited by second hop

References

  • 1975Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research36,736 cited
  • 1982The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun8,274 cited
  • 1997Measuring Emotions in the Consumption Experience1,970 cited
  • 1986The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations1,953 cited
  • 1963An Investigation of the Relationships between Beliefs about an Object and the Attitude toward that Object1,647 cited
  • 1995Brand Equity, Brand Preference, and Purchase Intent1,346 cited
  • 1981A categorized list of emotion definitions, with suggestions for a consensual definition1,229 cited
  • 1987Affect intensity as an individual difference characteristic: A review1,168 cited
  • 2001Can people feel happy and sad at the same time?1,081 cited
  • 1981Attitude toward the AD as a Mediator of Consumer Brand Choice820 cited
  • 1982The Effects of Music in Advertising on Choice Behavior: A Classical Conditioning Approach803 cited
  • 1985Intensity and frequency: Dimensions underlying positive and negative affect.743 cited
  • 1982Affective and semantic components in political person perception.730 cited
  • 1986Consumer Response to Television Commercials: The Impact of Involvement and Background Music on Brand Attitude Formation

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

627 cited
  • 1994Public Service Advertisements: Emotions and Empathy Guide Prosocial Behavior587 cited
  • 1983Attitude Toward the Ad As a Mediator of Advertising Effectiveness: Determinants and Consequences482 cited
  • Cited by

    • 2019Influence of Rational and Emotional Appeals on Purchasing Through Online: The Case on Social Media13 cited
    • 2018Impact of Brand Equity Drivers on Purchase Intention: A Moderating Effect of Entrepreneurial Marketing10 cited