SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
STRATEGIC MARKETING IN EDUCATION SERVICES THE CASE OF A PRIVATE TERTIARY INSTITUTION IN GHANA
16 references·0 citing·40 second hop
STRATEGIC MARKETING IN EDUCATION SERVICES THE CASE OF A PRIVATE TERTIARY INSTITUTION IN GHANA (2014)STRATEGIC MARKETING IN EDUCATION SERVICES…Privatising education, privatising education policy, privatising educational research: network governance and the ‘competition state’ (2009)Privatising education, privat…Access to Basic Education in Ghana: The Evidence and the Issues. Country Analytic Report. (2007)Access to Basic Education in …University and course choice (2006)University and course choiceGovernance models of university systems—towards quasi‐markets? Tendencies and perspectives: A European comparison (2006)Governance models of universi…The Future of Higher Education: Rhetoric, Reality, and the Risks of the Market (2004)The Future of Higher Educatio…Consumer confusion: reduction strategies in higher education (2004)Consumer confusion: reduction…International marketing of British education: research on the students’ perception and the UK market penetration (2003)International marketing of Br…The Marketization of Education: Public Schools for Private Ends (2002)The Marketization of Educatio…From the invisible hand to the invisible handshake: marketing higher education (2002)From the invisible hand to th…Higher education institution image: acorrespondence analysis approach (2001)Higher education institution …Why Students are not (Just) Customers (and other reflections on Life After George ) (2000)Why Students are not (Just) C…Critical success factors for international education marketing (1998)Critical success factors for …Services Marketing: Integrating Customer Focus Across the Firm (1996)Services Marketing: Integrati…Marketing Planning and Strategy (1996)Marketing Planning and Strate…Services Marketing: People, Technology, Strategy (1984)Services Marketing: People, T…Marketing Professional Services (1977)Marketing Professional Servic…Human Capital: A Theoretical and Empirical Analysis, with Special Reference to Education (1964)Social Limits to Growth (1976)Potential of the social media as instruments of higher education marketing: a segmentation study (2011)Student Choice in Higher Education (2011)University choice: what do we know, what don’t we know and what do we still need to find out? (2015)The Economics of Immigration (2018)Coefficient Alpha and the Internal Structure of Tests (1951)An Index of Factorial Simplicity (1974)Asset Stock Accumulation and Sustainability of Competitive Advantage (1989)“Push‐pull” factors influencing international student destination choice (2002)Universities in a competitive global marketplace (2006)Defining the essence of a university: lessons from higher education branding (2008)Making Relationship Marketing Operational (1994)Strategic Marketing for Educational Institutions (1995)What is strategy (2000)A new higher education marketing mix: the 7Ps for MBA marketing (2008)Vocational education in Indonesia: History, development, opportunities, and challenges (2020)Book Review: Marketing Research: An Applied Orientation (1994)University Image: The Benefits of Assessment and Modeling (1999)Foucault and Political Reason: Liberalism, Neo-Liberalism, and Rationalities of Government (1997)Leading in a Culture of Change (2001)The Future of the Capitalist State. (2002)Policy actors: doing policy work in schools (2011)What is ‘good’ teaching? Teacher beliefs and practices about their teaching (2013)A socio-ecological framework of social justice leadership in education (2014)Whither Services Marketing? (2004)Overcoming the Service Paradox in Manufacturing Companies (2005)Understanding Organization-Customer Links in Service Settings (2005)Evolving to a New Dominant Logic for Marketing (2003)Service logic revisited: who creates value? And who co‐creates? (2008)Understanding Customer Experience Throughout the Customer Journey (2016)Innovation, marketing strategy, environment, and performance (1996)The Convergence of Planning and Execution: Improvisation in New Product Development (1998)Why consumers are not using internet banking: a qualitative study (2006)A Gap Analysis of Professional Service Quality (1989)Word of mouth: understanding and managing referral marketing (1998)A research manifesto for services science (2006)Following Their Every Move: An Investigation of Social-Class Differences in College Pathways (2006)Can Higher Education Meet the Needs of an Increasingly Diverse and Global Society? Campus Diversity and Cross-Cultural Workforce Competencies (2008)Modelling University Governance (2008)
this work references cited by second hop

References

  • 1996Services Marketing: Integrating Customer Focus Across the Firm3,063 cited
  • 1984Services Marketing: People, Technology, Strategy1,058 cited
  • 2009Privatising education, privatising education policy, privatising educational research: network governance and the ‘competition state’595 cited
  • 2006University and course choice507 cited
  • 2003International marketing of British education: research on the students’ perception and the UK market penetration452 cited
  • 1998Critical success factors for international education marketing451 cited
  • 2001Higher education institution image: acorrespondence analysis approach386 cited
  • 1977Marketing Professional Services332 cited
  • 2004The Future of Higher Education: Rhetoric, Reality, and the Risks of the Market316 cited
  • 1996Marketing Planning and Strategy228 cited
  • 2002The Marketization of Education: Public Schools for Private Ends187 cited
  • 2000Why Students are not (Just) Customers (and other reflections on Life After George )130 cited
  • 2006Governance models of university systems—towards quasi‐markets? Tendencies and perspectives: A European comparison104 cited
  • 2002From the invisible hand to the invisible handshake: marketing higher education95 cited
  • 2007

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

Access to Basic Education in Ghana: The Evidence and the Issues. Country Analytic Report.
70 cited
  • 2004Consumer confusion: reduction strategies in higher education65 cited
  • Cited by

    No citing works inside the corpus for this window.