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A STUDY ON BUYING BEHAVIOUR OF CUSTOMERS TOWARDS BRANDED AND NON-BRANDED GOLD JEWELLERY WITH REFERENCE TO KANYAKUMARI DISTRICT
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References

  • 1972Principles of Marketing5,587 cited
  • 2001The role of desires and anticipated emotions in goal‐directed behaviours: Broadening and deepening the theory of planned behaviour1,804 cited
  • 2002The Influence of Culture on Consumer Impulsive Buying Behavior1,045 cited
  • 1985The Ritual Dimension of Consumer Behavior842 cited
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  • 1991Artifacts, Identity, and Transition: Favorite Possessions of Indians and Indian Immigrants to the United States547 cited
  • 2006Beyond national culture: implications of cultural dynamics for consumer research457 cited
  • 1999Consumer behaviour and marketing strategy429 cited
  • 2009New Communications Approaches in Marketing: Issues and Research Directions295 cited
  • 1987Symbols of Excellence: Precious Materials as Expressions of Status81 cited
  • 2009Internal psychological versus external market-driven determinants of the amount of consumer information search amongst online shoppers64 cited
  • 2011Consumer Behavior Knowledge for Effective Sports and Event Marketing60 cited
  • 1982Jewelry Concepts and Technology51 cited
  • 1981Apparel As Communication

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51 cited
  • 1998The Tattoo Renaissance: an Ethnographic Account of Symbolic Consumer Behavior42 cited
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