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Factors Affecting Smartphone Purchase Decision Among Malaysian Generation Y

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References

2011Dependency on smartphone and the impact on purchase behaviour112 cited
2012A STUDY OF THE TREND OF SMARTPHONE ANDITS USAGE BEHAVIOR IN MALAYSIA105 cited

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2019A Study of Purchase Intention on Smartphones of Post 90s in Hong Kong15 cited
2019Ranking of choice cues for smartphones using the Best–Worst scaling method14 cited

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2023Factors affecting brand choice behavior of laptop purchases of university students in Nepal12 cited

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2015Impact of the Mobile Operating System on Smartphone Buying Decisions: A Conjoint-Based Empirical Analysis12 cited

2020Smartphone experience, satisfaction, and referral: an ecosystem perspective11 cited

2022Smartphone Purchase Intention by Nilai University Students Living in the City of Nilai Malaysia11 cited