Impact of Labeling on Customer Buying Behavior in Sahiwal, Pakistan

Abstract

34 Abstract: The objective of the study is to determine the impact of labeling on consumer buying behavior. Quantitative approach has been used in this study and data was collected through survey method from of Pakistan i.e. Sahiwal, through adapted questionnaire. The sample size was 100 questionnaires. The data has been analyzed through descriptive statistics, correlation and linear regressions techniques Correlation results show that advertisement has positive relationship with consumer buying behavior. The results of regressions analysis shown that labeling positively influence consumer buying behavior. The results have shown that consumers purchase more quantity of the products after looking a well labeled product. Therefore labeling influences the consumer buying behavior. But there are some other factors also which influence the consumer buying behavior.

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