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Compensatory Consumption: How Threat Directs Consumers' Product Preferences · Study

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ArticleCompensatory Consumption: How Threat Directs Consumers' Product Preferences

Derek D. Rucker2009

Article2009

Compensatory Consumption: How Threat Directs Consumers' Product Preferences

Derek D. Rucker · Amy N. Dalton

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Consumer Behavior in Brand Consumption and Identification Decision-Making and Behavioral Economics Consumer Market Behavior and Pricing

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References

1988Possessions and the Extended Self 1979Conceiving the self 1972Self-Perception Theory 1986The Bases of Social Power 1988The Psychology of Self-Affirmation: Sustaining the Integrity of the Self 1982Self-Concept in Consumer Behavior: A Critical Review 2003From Power to Action.1983The Role of Products as Social Stimuli: A Symbolic Interactionism Perspective

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Year2009

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Published2009-01-01

Languageen

Citations11

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ShelfConsumer Behavior in Brand Consumption and Identification

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openalex_workW2188418409

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