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Road transport has been a major contributor to New Zealand’s increasing rate of CO2 emissions over the past 15 years. New Zealand Travel Survey (NZTS) data show that 29% of the kilometres travelled by households are for social and recreational purposes. These trips are less amenable to the travel demand management strategies applied in work and school settings (such as increasing public transport, parking restrictions and travel plans) because they occur at all times of the day and all days of the week, and trips are taken to an unlimited number of destinations. To understand the characteristics of social and recreational travel, an analysis of the destinations of the 18,299 social and recreational trips recorded in the 2003−2006 NZTS was undertaken. Transport mode use for the most common trip destinations was compared and differences in trip patterns by gender, age, ethnicity and neighbourhood deprivation were examined. It was found that trips to visit family and friends and recreational trips to open spaces such as beaches, lakes and parks are the most common destination categories and those least often made on foot. The potential and limitations of virtual mobility and urban design to reduce CO2 emissions from household social and recreational travel are discussed. BACKGROUND
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