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Factors Affecting the Intention to use E-marketing of Small and Medium Sized Businesses in the Three Southern Border Provinces of Thailand
16 references·1 citing·30 second hop
Factors Affecting the Intention to use E-marketing of Small and Medium Sized Businesses in the Three Southern Border Provinces of Thailand (2014)Factors Affecting the Intention to use E-…Diffusion of Innovations 1 (2019)Diffusion of Innovations 1Understanding Social Media Adoption: The Role Of Perceived Media Needs And Technology Characteristics (2011)Understanding Social Media Ad…Factors affecting E-Marketing adoption and implementation in tourism firms: An empirical investigation of Egyptian small tourism organisations (2011)Factors affecting E-Marketing…Expanding TAM and IDT to Understand the Adoption of E-Marketing by Small Business Enterprises (2010)Expanding TAM and IDT to Unde…The impact of e-marketing practices on market performance of small business enterprises : an empirical investigation (2009)The impact of e-marketing pra…Consumer perceptions of mobile phone marketing: a direct marketing innovation (2009)Consumer perceptions of mobil…The adoption of the internet by export firms in transitional markets (2006)The adoption of the internet …Extending the technology acceptance model to account for social influence: theoretical bases and empirical validation (2003)Extending the technology acce…Determinants of the intention to use Internet/WWW at work: a confirmatory study (2001)Determinants of the intention…A model of Internet adoption by SMEs (2001)A model of Internet adoption …A Conceptual and Operational Definition of Personal Innovativeness in the Domain of Information Technology (1998)A Conceptual and Operational …Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations (1996)Marketing in Hypermedia Compu…Development of an Instrument to Measure the Perceptions of Adopting an Information Technology Innovation (1991)Development of an Instrument …User Acceptance of Computer Technology: A Comparison of Two Theoretical Models (1989)User Acceptance of Computer T…Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)Perceived Usefulness, Perceiv…Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Belief, Attitude, Intention a…Factors that influence the use of the Internet for job-seeking purposes amongst a sample of final-year students in the Eastern Cape province of South Africa (2017)Factors that influence the us…Self-efficacy mechanism in human agency. (1982)A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies (2000)User Acceptance of Information Technology: Toward A Unified View1 (2003)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)Structural equation modeling in practice: A review and recommended two-step approach. (1988)The theory of planned behavior (1991)Personal Internet use at work: Understanding cyberslacking (2011)The effect of social networks structure on innovation performance: A review and directions for research (2018)The Discovery of Grounded Theory; Strategies for Qualitative Research (1968)ORGANIZATIONAL INNOVATION: A META-ANALYSIS OF EFFECTS OF DETERMINANTS AND MODERATORS. (1991)Electronic business adoption by European firms: a cross-country assessment of the facilitators and inhibitors (2003)Qualitative Data Analysis (2008)Understanding e‐business adoption across industries in European countries (2010)Usage, barriers and measurement of social media marketing: An exploratory investigation of small and medium B2B brands (2011)Understanding Attitudes and Predicting Social Behavior (1980)A Coefficient of Agreement for Nominal Scales (1960)Understanding Information Technology Usage: A Test of Competing Models (1995)Self-efficacy: Toward a unifying theory of behavioral change. (1977)Internet Users' Information Privacy Concerns (IUIPC): The Construct, the Scale, and a Causal Model (2004)Consumer engagement in a virtual brand community: An exploratory analysis (2011)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)Structural Equations with Latent Variables (1989)Time Flies When You’re Having Fun: Cognitive Absorption and Beliefs About Information Technology Usage1 (2000)Developing and Validating Trust Measures for e-Commerce: An Integrative Typology (2002)The Strength of Weak Ties (1973)Diffusion of innovations. (2003)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)Breaking the Myths of Rewards (2002)Behavioral Intention Formation in Knowledge Sharing: Examining the Roles of Extrinsic Motivators, Social-Psychological Forces, and Organizational Climate1 (2005)Does the technology acceptance model predict actual use? A systematic literature review (2009)
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References

  • 1989Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology68,271 cited
  • 2019Diffusion of Innovations 137,320 cited
  • 1975Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research36,736 cited
  • 1989User Acceptance of Computer Technology: A Comparison of Two Theoretical Models25,696 cited
  • 1991Development of an Instrument to Measure the Perceptions of Adopting an Information Technology Innovation9,145 cited
  • 1996Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations5,628 cited
  • 1998A Conceptual and Operational Definition of Personal Innovativeness in the Domain of Information Technology3,573 cited
  • 2003Extending the technology acceptance model to account for social influence: theoretical bases and empirical validation869 cited
  • 2001A model of Internet adoption by SMEs828 cited
  • 2001Determinants of the intention to use Internet/WWW at work: a confirmatory study400 cited
  • 2011Factors affecting E-Marketing adoption and implementation in tourism firms: An empirical investigation of Egyptian small tourism organisations370 cited
  • 2009Consumer perceptions of mobile phone marketing: a direct marketing innovation117 cited
  • 2006The adoption of the internet by export firms in transitional markets70 cited
  • 2010Expanding TAM and IDT to Understand the Adoption of E-Marketing by Small Business Enterprises

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37 cited
  • 2011Understanding Social Media Adoption: The Role Of Perceived Media Needs And Technology Characteristics27 cited
  • 2009The impact of e-marketing practices on market performance of small business enterprises : an empirical investigation25 cited
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    • 2017Factors that influence the use of the Internet for job-seeking purposes amongst a sample of final-year students in the Eastern Cape province of South Africa29 cited