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Study the Role of Customer-Based Brand Equity in the Brand Personality Effect on Purchase Intention
16 references·0 citing·30 second hop
Study the Role of Customer-Based Brand Equity in the Brand Personality Effect on Purchase Intention (2015)Study the Role of Customer-Based Brand Eq…The effect of social media communication on consumer perceptions of brands (2014)The effect of social media co…Brand orientation and market orientation — From alternatives to synergy (2011)Brand orientation and market …The impact of brand equity on brand preference and purchase intentions in the service industries (2009)The impact of brand equity on…Consumers’ Reliance on Product Information and Recommendations Found in UGC (2008)Consumers’ Reliance on Produc…Determinants of the brand equity (2005)Determinants of the brand equ…The effect of brand personality and brand identification on brand loyalty: Applying the theory of social identification (2001)The effect of brand personali…Developing and validating a multidimensional consumer-based brand equity scale (2001)Developing and validating a m…An Examination of Selected Marketing Mix Elements and Brand Equity (2000)An Examination of Selected Ma…Dimensions of Brand Personality (1997)Dimensions of Brand Personali…Measuring Brand Equity Across Products and Markets (1996)Measuring Brand Equity Across…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…Managing brand equity : capitalizing on the value of a brand name. (1991)Managing brand equity : capit…Effects of Price, Brand, and Store Information on Buyers' Product Evaluations (1991)Effects of Price, Brand, and …Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Evaluating Structural Equatio…Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Belief, Attitude, Intention a…Coefficient Alpha and the Internal Structure of Tests (1951)Coefficient Alpha and the Int…A Paradigm for Developing Better Measures of Marketing Constructs (1979)Pricing: Making Profitable Decisions (1980)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments (2000)Consumer perceived value: The development of a multiple item scale (2001)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)Measurement and prediction (1950)Intraclass correlations: Uses in assessing rater reliability. (1979)The Pittsburgh sleep quality index: A new instrument for psychiatric practice and research (1989)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)The Drivers of Green Brand Equity: Green Brand Image, Green Satisfaction, and Green Trust (2009)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)Understanding Attitudes and Predicting Social Behavior (1980)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)Comparative fit indexes in structural models. (1990)Culture and the Self: Implications for Cognition, Emotion, and Motivation (1991)Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Significance tests and goodness of fit in the analysis of covariance structures. (1980)On the Evaluation of Structural Equation Models (1988)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)When to use and how to report the results of PLS-SEM (2018)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)The theory of planned behavior (1991)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)Market-Based Assets and Shareholder Value: A Framework for Analysis (1998)Partial Least Squares Structural Equation Modeling (2017)Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media (2018)
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References

  • 1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error108,884 cited
  • 1951Coefficient Alpha and the Internal Structure of Tests43,892 cited
  • 1975Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research36,736 cited
  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 1991Effects of Price, Brand, and Store Information on Buyers' Product Evaluations5,848 cited
  • 1997Dimensions of Brand Personality5,056 cited
  • 1996Measuring Brand Equity Across Products and Markets3,591 cited
  • 1991Managing brand equity : capitalizing on the value of a brand name.3,547 cited
  • 2000An Examination of Selected Marketing Mix Elements and Brand Equity3,370 cited
  • 2001Developing and validating a multidimensional consumer-based brand equity scale2,991 cited
  • 2014The effect of social media communication on consumer perceptions of brands944 cited
  • 2001The effect of brand personality and brand identification on brand loyalty: Applying the theory of social identification545 cited
  • 2005Determinants of the brand equity413 cited
  • 2009The impact of brand equity on brand preference and purchase intentions in the service industries366 cited

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2008
Consumers’ Reliance on Product Information and Recommendations Found in UGC
364 cited
  • 2011Brand orientation and market orientation — From alternatives to synergy330 cited
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