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The Influence of Brand Extension Strategy on Marketing Performance of Soft Drinks Bottling Firms in Nigeria
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The Influence of Brand Extension Strategy on Marketing Performance of Soft Drinks Bottling Firms in Nigeria (2014)The Influence of Brand Extension Strategy…Strategic Brand Management (2007)Strategic Brand ManagementMarketing Performance Measurement Ability and Firm Performance (2007)Marketing Performance Measure…Brand Extensions of Experiential Goods: Movie Sequel Evaluations (2006)Brand Extensions of Experient…Att utreda, forska och rapportera (2006)Att utreda, forska och rappor…The new strategic brand management: creating and sustaining brand equity long term (2005)The new strategic brand manag…Research Methods for Business Students (2003)Research Methods for Business…Consumer evaluations of extensions and their effects on the core brand (2002)Consumer evaluations of exten…The Impact of Brand Extension Introduction on Choice (2001)The Impact of Brand Extension…Brands and brand equity: definition and management (2000)Brands and brand equity: defi…Success factors of line extensions of fast‐moving consumer goods (1999)Success factors of line exten…Brand development versus new product development: toward a process model of extension decisions (1997)Brand development versus new …Vertical brand extensions: current research and managerial implications (1996)Vertical brand extensions: cu…Understanding brand equity for successful brand extension (1995)Understanding brand equity fo…Evaluation of Brand Extensions: The Role of Product Feature Similarity and Brand Concept Consistency (1991)Evaluation of Brand Extension…Case Study Research: Design and Methods (1984)Case Study Research: Design a…Research in Education (1970)Research in EducationEstimating Nonresponse Bias in Mail Surveys (1977)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Understanding the Marketing Department's Influence within the Firm (2009)Radical Product Innovation Capability: Literature Review, Synthesis, and Illustrative Research Propositions (2013)Customer experience management: toward implementing an evolving marketing concept (2015)Principles of Marketing (1972)Managing Brand Equity (1991)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Brand equity in the business-to-business market (2003)Relational network brands: Towards a conceptual model of place brands (2004)Determinants of the brand equity (2005)Family resemblances: Studies in the internal structure of categories (1975)Features of similarity. (1977)Self-Concept in Consumer Behavior: A Critical Review (1982)The Effects of Sequential Introduction of Brand Extensions (1992)Brands and Branding: Research Findings and Future Priorities (2006)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Motivation and Personality (1997)The Effect of Brand Attitude and Brand Image on Brand Equity (2001)Customer engagement: the construct, antecedents, and consequences (2016)Survey response rate levels and trends in organizational research (2008)Determinants of sustainability reporting: a review of results, trends, theory, and opportunities in an expanding field of research (2013)Green supply chain management: A review and bibliometric analysis (2015)Mixed Methods Research: A Research Paradigm Whose Time Has Come (2004)Qualitative research: Methods in the social sciences (2006)Document Analysis as a Qualitative Research Method (2009)Communication and Control Processes in the Delivery of Service Quality (1988)Are brands forever? How brand knowledge and relationships affect current and future purchases (2006)The evolving brand logic: a service-dominant logic perspective (2009)Empirical research methods in operations management (1990)Arikunto, Suharsimi, Prosedur Penelitian: suatu pendekatan praktek, Jakarta: Rineka Cipta, 2006 (2007)Women's underrepresentation in science: Sociocultural and biological considerations. (2009)A model of destination branding: Integrating the concepts of the branding and destination image (2010)Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers (2010)Signaling Status with Luxury Goods: The Role of Brand Prominence (2010)Factors Influencing the Adoption of Internet Banking (2008)Heuristic biases in investment decision-making and perceived market efficiency (2017)Research Methods in Business Studies (2020)
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References

  • 1984Case Study Research: Design and Methods82,022 cited
  • 2003Research Methods for Business Students17,213 cited
  • 1970Research in Education2,380 cited
  • 2007Strategic Brand Management1,712 cited
  • 2005The new strategic brand management: creating and sustaining brand equity long term1,609 cited
  • 1991Evaluation of Brand Extensions: The Role of Product Feature Similarity and Brand Concept Consistency1,305 cited
  • 2000Brands and brand equity: definition and management734 cited
  • 2007Marketing Performance Measurement Ability and Firm Performance515 cited
  • 1995Understanding brand equity for successful brand extension429 cited
  • 2006Att utreda, forska och rapportera427 cited
  • 2001The Impact of Brand Extension Introduction on Choice289 cited
  • 1997Brand development versus new product development: toward a process model of extension decisions199 cited
  • 2002Consumer evaluations of extensions and their effects on the core brand165 cited
  • 2006Brand Extensions of Experiential Goods: Movie Sequel Evaluations160 cited
  • 1999Success factors of line extensions of fast‐moving consumer goods138 cited

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1996
Vertical brand extensions: current research and managerial implications
108 cited

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