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Celebrity endorsements, self-brand connection and relationship quality

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References

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1990Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness4,022 cited
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1989Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process

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3,192 cited

1985The role of theories in conceptual coherence.2,803 cited

2002Understanding Relationship Marketing Outcomes2,299 cited

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