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Effects of green brand communication on brand associations and attitude
16 references·0 citing·38 second hop
Effects of green brand communication on brand associations and attitude (2006)Effects of green brand communication on b…Advances in Consumer Research (2025)Advances in Consumer ResearchStrategie und Technik der Markenführung (2014)Strategie und Technik der Mar…Structural Equation Modeling: Foundations and Extensions (2000)Structural Equation Modeling:…Green marketing and Ajzen’s theory of planned behaviour: a cross‐market examination (1999)Green marketing and Ajzen’s t…The link between green purchasing decisions and measures of environmental consciousness (1996)The link between green purcha…Structural Equation Modeling: Concepts, Issues, and Applications. (1996)Structural Equation Modeling:…‘Building Strong Brands’ (1996)‘Building Strong Brands’Building Strong Brands (1995)Building Strong BrandsConceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…Handbook of consumer behavior (1991)Handbook of consumer behaviorComparative fit indexes in structural models. (1990)Comparative fit indexes in st…Structural equation modeling in practice: A review and recommended two-step approach. (1988)Structural equation modeling …Strategic Brand Concept-Image Management (1986)Strategic Brand Concept-Image…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Evaluating Structural Equatio…Ecologically Concerned Consumers: Who Are They? (1974)Ecologically Concerned Consum…Coefficient Alpha and the Internal Structure of Tests (1951)Coefficient Alpha and the Int…A Reliability Coefficient for Maximum Likelihood Factor Analysis (1973)Significance tests and goodness of fit in the analysis of covariance structures. (1980)EQS : structural equations program manual (1989)The Commitment-Trust Theory of Relationship Marketing (1994)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)Evaluating Goodness-of-Fit Indexes for Testing Measurement Invariance (2002)Construct validity in psychological tests. (1955)Review of Psychometric theory (2nd ed.). (1979)PLS-SEM: Indeed a Silver Bullet (2011)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)Measurement and prediction (1950)Intraclass correlations: Uses in assessing rater reliability. (1979)The Pittsburgh sleep quality index: A new instrument for psychiatric practice and research (1989)The theory of planned behavior (1991)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Understanding Attitudes and Predicting Social Behavior (1980)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)Dimensions of Brand Personality (1997)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Hedonic Consumption: Emerging Concepts, Methods and Propositions (1982)Self-Concept in Consumer Behavior: A Critical Review (1982)The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)Consumer Evaluations of Brand Extensions (1990)Customer value: The next source for competitive advantage (1997)The Company and the Product: Corporate Associations and Consumer Product Responses (1997)Strategic Brand Management: Building, Measuring, and Managing Brand Equity. (2000)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Principles and practice in reporting structural equation analyses. (2002)How to Write Up and Report PLS Analyses (2009)An assessment of the use of partial least squares structural equation modeling in marketing research (2011)Building Brand Community (2002)The Effect of Corporate Social Responsibility on Customer Donations to Corporate-Supported Nonprofits (2004)CB-SEM vs PLS-SEM methods for research in social sciences and technology forecasting (2021)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)Bibliometric Methods in Management and Organization (2014)On the Evaluation of Structural Equation Models (1988)When to use and how to report the results of PLS-SEM (2018)
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References

  • 1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error108,884 cited
  • 1951Coefficient Alpha and the Internal Structure of Tests43,892 cited
  • 1988Structural equation modeling in practice: A review and recommended two-step approach.41,858 cited
  • 1990Comparative fit indexes in structural models.25,213 cited
  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 2025Advances in Consumer Research13,264 cited
  • 1996Structural Equation Modeling: Concepts, Issues, and Applications.6,812 cited
  • 1995Building Strong Brands4,432 cited
  • 1986Strategic Brand Concept-Image Management2,198 cited
  • 1996‘Building Strong Brands’2,120 cited
  • 2000Structural Equation Modeling: Foundations and Extensions1,821 cited
  • 1999Green marketing and Ajzen’s theory of planned behaviour: a cross‐market examination1,071 cited
  • 1996The link between green purchasing decisions and measures of environmental consciousness1,038 cited
  • 1991Handbook of consumer behavior1,033 cited
  • 1974Ecologically Concerned Consumers: Who Are They?795 cited

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2014
Strategie und Technik der Markenführung
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