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Small Firm Marketing: A Comparison of Eastern and Western Marketing Practices · Study

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ArticleSmall Firm Marketing: A Comparison of Eastern and Western Marketing Practices

Wai‐sum Siu1999

Article1999

Small Firm Marketing: A Comparison of Eastern and Western Marketing Practices

Wai‐sum Siu · David Anthony Kirby

22 citations·0/0 files stored·Asia Pacific Journal of Management

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Marketing and Advertising Strategies International Business and FDI Migration, Ethnicity, and Economy

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References

1990The Effect of a Market Orientation on Business Profitability 1990Market Orientation: The Construct, Research Propositions, and Managerial Implications 2000Marketing management: analysis. planning. implementation and control 1995Market Orientation and the Learning Organization 1977Marketing Research: Methodological Foundations 1990Market Orientation: The Construct, Research Propositions, and Managerial Implications 1993MARKOR: A Measure of Market Orientation 1977Content Analysis in Consumer Research

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2011Validation of a market orientation adoption scale in rural tourism enterprises. Relationship between the characteristics of the enterprise and extent of market orientation adoption 2003The interplay of environment and culture in small firm marketing: a comparative study of the marketing practices of Chinese small firms in Hong Kong and the UK 2008Yuan and marketing: The perception of Chinese owner-managers

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2002Marketing activities and performancearticle · 14 shared references 1999Research into small firm marketing: a contextual stepwise approacharticle · 14 shared references 2005Marketing in Chinese Small and Medium Enterprises (SMEs): The State of the Art in a Chinese Socialist Economyarticle · 11 shared references 2003The interplay of environment and culture in small firm marketing: a comparative study of the marketing practices of Chinese small firms in Hong Kong and the UKarticle · 10 shared references 2004Strategic marketing practices and the performance of Chinese small and medium-sized enterprises (SMEs) in Taiwanarticle · 9 shared references 2005An institutional analysis of marketing practices of small and medium-sized enterprises (SMEs) in China, Hong Kong and Taiwanarticle · 8 shared references

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Year1999

Typearticle

Published1999-08-01

VenueAsia Pacific Journal of Management

ISSN-L0217-4561

Languageen

Citations22

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1023/a:1015443110626

openalex_workW2191269701

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