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Small Firm Marketing: A Comparison of Eastern and Western Marketing Practices
16 references·3 citing·41 second hop
Small Firm Marketing: A Comparison of Eastern and Western Marketing Practices (1999)Small Firm Marketing: A Comparison of Eas…Marketing management: analysis. planning. implementation and control (2000)Marketing management: analysi…Approaches to small firm marketing (1998)Approaches to small firm mark…Market Orientation and the Learning Organization (1995)Market Orientation and the Le…MARKOR: A Measure of Market Orientation (1993)MARKOR: A Measure of Market O…Entrepreneurial heuristics: A comparison between high PL (pioneering-innovative) and low PI ventures (1992)Entrepreneurial heuristics: A…The Spirit of Chinese Capitalism (1990)The Spirit of Chinese Capital…The Effect of a Market Orientation on Business Profitability (1990)The Effect of a Market Orient…Some Exploratory Models for Assessing Small Firms′ Marketing Performance (A Qualitative Approach) (1990)Some Exploratory Models for A…Market Orientation: The Construct, Research Propositions, and Managerial Implications (1990)Market Orientation: The Const…Market Orientation: The Construct, Research Propositions, and Managerial Implications (1990)Market Orientation: The Const…The Marketing/ Small Enterprise Paradox: A Research Agenda (1985)The Marketing/ Small Enterpri…Theory Construction in Marketing: Some Thoughts on Thinking (1984)Theory Construction in Market…The Marketing Imagination (1983)The Marketing ImaginationMarketing Research: Methodological Foundations (1977)Marketing Research: Methodolo…Content Analysis in Consumer Research (1977)Content Analysis in Consumer …The Present Status of The Marketing Concept (1972)The Present Status of The Mar…Validation of a market orientation adoption scale in rural tourism enterprises. Relationship between the characteristics of the enterprise and extent of market orientation adoption (2011)Validation of a market orient…Yuan and marketing: The perception of Chinese owner-managers (2008)Yuan and marketing: The perce…The interplay of environment and culture in small firm marketing: a comparative study of the marketing practices of Chinese small firms in Hong Kong and the UK (2003)The interplay of environment …Organizational Strategy, Structure, and Process (1978)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Market Orientation: Antecedents and Consequences (1993)The Capabilities of Market-Driven Organizations (1994)Innovation, Market Orientation, and Organizational Learning: An Integration and Empirical Examination (1998)Reliability of Content Analysis: The Case of Nominal Scale Coding (1955)The general inquirer: A computer approach to content analysis. 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(2012)Upper Echelons: The Organization as a Reflection of Its Top Managers (1984)Dimensions of Consumer Expertise (1987)Organizational culture and leadership (1993)Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations (1996)The Field behind the Screen: Using Netnography for Marketing Research in Online Communities (2002)Firm Resources and Sustained Competitive Advantage (1991)Customer value: The next source for competitive advantage (1997)The Theory of Economic Development (2003)Firm resources and sustained competitive advantage (2004)A framework of sustainable supply chain management: moving toward new theory (2008)Research in Organizational Behavior (1984)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Market Orientation: Antecedents and Consequences (1993)The Discovery of Grounded Theory (2017)Developing Buyer-Seller Relationships (1987)The value concept and relationship marketing (1996)Intellectual capital: an exploratory study that develops measures and models (1998)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)Evolving to a New Dominant Logic for Marketing (2003)Beyond Accuracy: What Data Quality Means to Data Consumers (1996)The Impact of Technostress on Role Stress and Productivity (2007)Evaluation of Structural Equation Models Using the Partial Least Squares (PLS) Approach (2009)Market Orientation and Organizational Performance: Is Innovation a Missing Link? (1998)The C-OAR-SE procedure for scale development in marketing (2002)A Critical Review of Construct Indicators and Measurement Model Misspecification in Marketing and Consumer Research (2003)Cultural constraints in management theories (1993)The Rise of "The Rest": Challenges to the West from Late-Industrializing Economies (2001)On the Intricacies of the Chinese Guanxi: A Process Model of Guanxi Development (2004)
this work references cited by second hop

References

  • 1990The Effect of a Market Orientation on Business Profitability7,973 cited
  • 1990Market Orientation: The Construct, Research Propositions, and Managerial Implications7,320 cited
  • 2000Marketing management: analysis. planning. implementation and control6,649 cited
  • 1995Market Orientation and the Learning Organization4,379 cited
  • 1977Marketing Research: Methodological Foundations4,351 cited
  • 1990Market Orientation: The Construct, Research Propositions, and Managerial Implications4,123 cited
  • 1993MARKOR: A Measure of Market Orientation2,353 cited
  • 1977Content Analysis in Consumer Research2,310 cited
  • 1990The Spirit of Chinese Capitalism2,053 cited
  • 1983The Marketing Imagination961 cited
  • 1972The Present Status of The Marketing Concept364 cited
  • 1984Theory Construction in Marketing: Some Thoughts on Thinking276 cited
  • 1990Some Exploratory Models for Assessing Small Firms′ Marketing Performance (A Qualitative Approach)213 cited
  • 1992Entrepreneurial heuristics: A comparison between high PL (pioneering-innovative) and low PI ventures147 cited
  • 1998Approaches to small firm marketing124 cited

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1985
The Marketing/ Small Enterprise Paradox: A Research Agenda
108 cited

Cited by

  • 2011Validation of a market orientation adoption scale in rural tourism enterprises. Relationship between the characteristics of the enterprise and extent of market orientation adoption40 cited
  • 2003The interplay of environment and culture in small firm marketing: a comparative study of the marketing practices of Chinese small firms in Hong Kong and the UK13 cited
  • 2008Yuan and marketing: The perception of Chinese owner-managers10 cited