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A breakthrough wine concept · Study

ThesisA breakthrough wine concept

Sousa De Barros Grave2015

Thesis2015

A breakthrough wine concept

Sousa De Barros Grave · Ana Rita

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Wine Industry and Tourism Business Strategies and Innovation Consumer Packaging Perceptions and Trends

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References

1997Modernization and Postmodernization: Cultural, Economic, and Political Change in 43 Societies 2008Capturing the Younger Wine Consumer 2010AN INVESTIGATION USING THREE APPROACHES TO UNDERSTAND THE INFLUENCE OF EXTRINSIC PRODUCT CUES ON CONSUMER BEHAVIOR: AN EXAMPLE OF AUSTRALIAN WINES 2011A consumer‐oriented segmentation study in the Swiss wine market 2007Brand and product building: the case of the Cyprus wine industry 2004The Search for New Wine Consumers: Marketing Focus on Consumer LifeStyle or LifeCycle 1992Occasion-based vs. User-based Benefit Segmentation: A Case Study 2010Wine purchase and consumption in Portugal - an exploratory analysis of young adults' motives/attitudes and purchase attributes

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Year2015

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Published2015-07-21

Languageen

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ShelfWine Industry and Tourism

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