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A breakthrough wine concept
12 references·0 citing·50 second hop
A breakthrough wine concept (2015)A breakthrough wine conceptThe Role of Gender and Situational Factors in Wine Consumption of Generation Y (2013)The Role of Gender and Situat…Consumers behavior of Portuguese wine (2013)Consumers behavior of Portugu…Generation Y wine consumption motivators – do they differ across situations and gender? (2012)Generation Y wine consumption…A consumer‐oriented segmentation study in the Swiss wine market (2011)A consumer‐oriented segmentat…Wine purchase and consumption in Portugal - an exploratory analysis of young adults' motives/attitudes and purchase attributes (2010)Wine purchase and consumption…How do Portuguese consumers select wine? Determinants of their buying decisions and consumption behaviours (2010)How do Portuguese consumers s…AN INVESTIGATION USING THREE APPROACHES TO UNDERSTAND THE INFLUENCE OF EXTRINSIC PRODUCT CUES ON CONSUMER BEHAVIOR: AN EXAMPLE OF AUSTRALIAN WINES (2010)AN INVESTIGATION USING THREE …Capturing the Younger Wine Consumer (2008)Capturing the Younger Wine Co…Brand and product building: the case of the Cyprus wine industry (2007)Brand and product building: t…The Search for New Wine Consumers: Marketing Focus on Consumer LifeStyle or LifeCycle (2004)The Search for New Wine Consu…Modernization and Postmodernization: Cultural, Economic, and Political Change in 43 Societies (1997)Modernization and Postmoderni…Occasion-based vs. User-based Benefit Segmentation: A Case Study (1992)Occasion-based vs. User-based…A causal model of consumer involvement (1989)The importance of packaging attributes: a conjoint analysis approach (2007)Holistic Package Design and Consumer Brand Impressions (2008)Investigating consumers’ representations of beers through a free association task: A comparison between packaging and blind conditions (2012)Online, face-to-face and telephone surveys—Comparing different sampling methods in wine consumer research (2013)Extrinsic attributes responsible for red wine quality perception: A cross-cultural study between France and Spain (2014)Segmentation of the Australian Wine Market Using a Wine-Related Lifestyle Approach (2002)Market segment analysis to target young adult wine drinkers (2006)Wine-Related Lifestyle (WRL) Market Segmentation: Demographic and Behavioural Factors (2007)Gender, knowledge and motivation for wine purchasing (2018)The relationship between autochthonous wine attributes and wine consumption motives (2018)Consumer preferences and purchasing rationales for wine: a multivariate data analysis (2020)Benefit Segmentation: A Decision-Oriented Research Tool (1968)Issues and Advances in Segmentation Research (1978)Evaluating alternative segmentation strategies in standard industrial markets (1995)A positioning typology of consumers’ perceptions of the benefits offered by successful service brands (2005)Perceived Situational Appropriateness as a Predictor of Consumers' Food and Beverage Choices (2019)Selected Socioeconomic and Demographic Characteristics Associated with Purchasing Involvement (1985)Using simulations from discrete choice experiments to measure consumer sensitivity to brand, region, price, and awards in wine choice (2005)Consumer demand for low-alcohol wine in an Australian sample (2013)One size does (obviously not) fit all: Using product attributes for wine market segmentation (2017)An Information Processing Theory of Consumer Choice (1979)The Effects of Product Class Knowledge on Information Search Behavior (1985)Consumption dynamics and demographics of Canadian wine consumers: Retailing insights from the tasting room channel (2011)Generation Y as young wine consumers in New Zealand: how do they differ from Generation X? 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this work references cited by second hop

References

  • 1997Modernization and Postmodernization: Cultural, Economic, and Political Change in 43 Societies4,803 cited
  • 2008Capturing the Younger Wine Consumer116 cited
  • 2010AN INVESTIGATION USING THREE APPROACHES TO UNDERSTAND THE INFLUENCE OF EXTRINSIC PRODUCT CUES ON CONSUMER BEHAVIOR: AN EXAMPLE OF AUSTRALIAN WINES106 cited
  • 2011A consumer‐oriented segmentation study in the Swiss wine market90 cited
  • 2007Brand and product building: the case of the Cyprus wine industry80 cited
  • 2004The Search for New Wine Consumers: Marketing Focus on Consumer LifeStyle or LifeCycle66 cited
  • 1992Occasion-based vs. User-based Benefit Segmentation: A Case Study63 cited
  • 2010Wine purchase and consumption in Portugal - an exploratory analysis of young adults' motives/attitudes and purchase attributes22 cited
  • 2013The Role of Gender and Situational Factors in Wine Consumption of Generation Y10 cited
  • 2010How do Portuguese consumers select wine? Determinants of their buying decisions and consumption behaviours3 cited
  • 2013Consumers behavior of Portuguese wine2 cited
  • 2012Generation Y wine consumption motivators – do they differ across situations and gender?1 cited

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