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Managing Non-Organic Virtual Brand Communities in Social Networking Sites
16 references·0 citing·37 second hopsampled
Managing Non-Organic Virtual Brand Communities in Social Networking Sites (2015)Managing Non-Organic Virtual Brand Commun…Consumer engagement in a virtual brand community: An exploratory analysis (2011)Consumer engagement in a virt…Toward a theory of brand co-creation with implications for brand governance (2010)Toward a theory of brand co-c…Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)Customer Engagement Behavior:…The influence of C2C communications in online brand communities on customer purchase behavior (2009)The influence of C2C communic…How Brand Community Practices Create Value (2009)How Brand Community Practices…Virtual Community Attraction: Why People Hang Out Online (2006)Virtual Community Attraction:…Antecedents and purchase consequences of customer participation in small group brand communities (2006)Antecedents and purchase cons…The Social Influence of Brand Community: Evidence from European Car Clubs (2005)The Social Influence of Brand…Religiosity in the Abandoned Apple Newton Brand Community (2005)Religiosity in the Abandoned …A social influence model of consumer participation in network- and small-group-based virtual communities (2004)A social influence model of c…The Field behind the Screen: Using Netnography for Marketing Research in Online Communities (2002)The Field behind the Screen: …Intentional social action in virtual communities (2002)Intentional social action in …Building Brand Community (2002)Building Brand CommunityUtopian Enterprise: Articulating the Meanings ofStar Trek's Culture of Consumption : Figure 1 (2001)Utopian Enterprise: Articulat…E-tribalized marketing?: the strategic implications of virtual communities of consumption (1999)E-tribalized marketing?: the …Subcultures of Consumption: An Ethnography of the New Bikers (1995)Subcultures of Consumption: A…Naturalistic inquiry (1985)Using Online Conversations to Study Word-of-Mouth Communication (2004)Users of the world, unite! The challenges and opportunities of Social Media (2009)The Discovery of Grounded Theory (2017)Distinction: A Social Critique of the Judgement of Taste* (2018)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)On the Evaluation of Structural Equation Models (1988)The theory of planned behavior (1991)Customer Engagement (2011)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)Judgment under Uncertainty: Heuristics and Biases (1974)Alternative Ways of Assessing Model Fit (1992)Understanding knowledge sharing in virtual communities: An integration of social capital and social cognitive theories (2006)Customer Experience Creation: Determinants, Dynamics and Management Strategies (2009)Communication as Culture: Essays on Media and Society (1992)Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations (1996)Life on the Screen: Identity in the Age of the Internet (1997)The sharing economy: Why people participate in collaborative consumption (2015)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)The Commitment-Trust Theory of Relationship Marketing (1994)Evolving to a New Dominant Logic for Marketing (2003)Understanding Customer Experience Throughout the Customer Journey (2016)Handbook of Qualitative Research (1994)Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Consumer Culture Theory (CCT): Twenty Years of Research (2005)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Situated Learning (1991)Situated Learning: Legitimate Peripheral Participation. (1994)Qualitative Data Analysis: A Sourcebook of New Methods (1986)Flow: the psychology of optimal experience (1990)Whence Consumer Loyalty? (1999)Whence Consumer Loyalty? (1999)Brand Community (2001)The Behavioral Consequences of Service Quality (1996)Digital transformation: A multidisciplinary reflection and research agenda (2019)Advances in Consumer Research (2025)Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site (2009)
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References

  • 2002The Field behind the Screen: Using Netnography for Marketing Research in Online Communities4,008 cited
  • 2010Customer Engagement Behavior: Theoretical Foundations and Research Directions3,640 cited
  • 2011Consumer engagement in a virtual brand community: An exploratory analysis3,416 cited
  • 2002Building Brand Community2,661 cited
  • 2009How Brand Community Practices Create Value2,482 cited
  • 2005The Social Influence of Brand Community: Evidence from European Car Clubs2,414 cited
  • 2004A social influence model of consumer participation in network- and small-group-based virtual communities2,244 cited
  • 1995Subcultures of Consumption: An Ethnography of the New Bikers2,233 cited
  • 1999E-tribalized marketing?: the strategic implications of virtual communities of consumption1,498 cited
  • 2002Intentional social action in virtual communities1,490 cited
  • 2006Antecedents and purchase consequences of customer participation in small group brand communities1,330 cited
  • 2001Utopian Enterprise: Articulating the Meanings ofStar Trek's Culture of Consumption : Figure 11,051 cited
  • 2005Religiosity in the Abandoned Apple Newton Brand Community1,027 cited
  • 2006Virtual Community Attraction: Why People Hang Out Online921 cited

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2010
Toward a theory of brand co-creation with implications for brand governance
603 cited
  • 2009The influence of C2C communications in online brand communities on customer purchase behavior592 cited
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