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The role of digital and social media marketing in consumer behavior

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References

2013Extended Self in a Digital World: Table 1.1,691 cited
2014Word of mouth and interpersonal communication: A review and directions for future research1,466 cited
2013Social Networks, Personalized Advertising, and Privacy Controls826 cited
2012More than Words: The Influence of Affective Content and Linguistic Style Matches in Online Reviews on Conversion Rates739 cited
2013The Effect of In-Store Travel Distance on Unplanned Spending: Applications to Mobile Promotion Strategies351 cited
2015Extended self and the digital world176 cited
2013Group-Buying Deal Popularity144 cited

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2015Spillover Effects in Seeded Word-of-Mouth Marketing Campaigns135 cited
2019Dimensions of social media marketing capabilities and their contribution to business performance of firms in Thailand134 cited
2017Online Shopping and Social Media: Friends or Foes?133 cited
2020Do online environments promote sufficiency or overconsumption? Online advertisement and social media effects on clothing, digital devices, and air travel consumption

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97 cited

2023The role of social media in consumers’ intentions to buy green food: evidence from Türkiye80 cited

2021Conspicuous consumption of luxury experiences: an experimental investigation of status perceptions on social media79 cited

2016B2C smart retailing: A consumer-focused value-based analysis of interactions and synergies77 cited

2019Value co-creation and social media70 cited

2023Green product consumption behaviour, green economic growth and sustainable development: unveiling the main determinants63 cited

2020Bridging the valuescape with digital technology: A mixed methods study on customers’ value creation process in the physical retail space60 cited

2017The influence of symbolic consumption on experience value and the use of virtual social networks57 cited

2021Digital inclusion in social media marketing adoption: the role of product suitability in the agriculture sector48 cited

2020Everything is just a click away. Online shopping efficiency and consumption levels in three consumption domains48 cited