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Organizing Marketing in Industrial High-Tech Firms · Study

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ArticleOrganizing Marketing in Industrial High-Tech Firms

Kristian Möller1999

Article1999

Organizing Marketing in Industrial High-Tech Firms

Kristian Möller · Arto Rajala

77 citations·0/0 files stored·Industrial Marketing Management

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Innovation and Knowledge Management Marketing and Advertising Strategies Corporate Governance and Management

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References

1995The Knowledge-Creating Company 1997The Knowledge-creating company: How Japanese companies create the dynamics of innovation 1994The Capabilities of Market-Driven Organizations 1996Qualitative data analysis (2nd ed)1995Developing relationships in business networks 1998Contemporary Strategy Analysis 2012Gaining and sustaining a competitive advantage 2007A model of knowledge management and the N-form corporation

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2008How to Become Solution Provider: System Supplier's Strategic Tools 2012Network partner knowledge and internal relationships influencing customer relationship quality and company performance 2002Key Account Management in information-intensive services 2014Influence of contingent factors on the perceived level of supplier integration: A contingency perspective

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Year1999

Typearticle

Published1999-09-01

VenueIndustrial Marketing Management

ISSN-L0019-8501

Languageen

Citations77

Files0 public / 0

ShelfInnovation and Knowledge Management

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doi10.1016/s0019-8501(99)00059-0

openalex_workW2197987016

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