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Online Service Quality and Brand Equity: The Mediational Roles of Perceived Value and Customer Satisfaction
16 references·5 citing·38 second hop
Online Service Quality and Brand Equity: The Mediational Roles of Perceived Value and Customer Satisfaction (2015)Online Service Quality and Brand Equity: …Value-based Adoption of Mobile Internet: An empirical investigation (2005)Value-based Adoption of Mobil…E-S-QUAL (2004)E-S-QUALPredicting e-services adoption: a perceived risk facets perspective (2003)Predicting e-services adoptio…Measuring the Hedonic and Utilitarian Dimensions of Consumer Attitude (2003)Measuring the Hedonic and Uti…A Scaled Difference Chi-Square Test Statistic for Moment Structure Analysis (2001)A Scaled Difference Chi-Squar…Strategic Brand Management: Building, Measuring, and Managing Brand Equity. (2000)Strategic Brand Management: B…Cultivating Service Brand Equity (2000)Cultivating Service Brand Equ…Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)Cutoff criteria for fit index…Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)Strategic Brand Management: B…Measuring Brand Equity Across Products and Markets (1996)Measuring Brand Equity Across…Managing Brand Equity: Capitalizing on the Value of a Brand Name (1992)Managing Brand Equity: Capita…Managing brand equity : capitalizing on the value of a brand name. (1991)Managing brand equity : capit…Structural equation modeling in practice: A review and recommended two-step approach. (1988)Structural equation modeling …An Updated Paradigm for Scale Development Incorporating Unidimensionality and Its Assessment (1988)An Updated Paradigm for Scale…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Evaluating Structural Equatio…The Psychological Bulletin (1904)The Psychological BulletinIndonesian Online Transportation (Go-Jek) Customers Satisfaction and Loyalty: How the Role of Digital Marketing, Word of Mouth, Perceived Value and Perceived Quality? (2023)Indonesian Online Transportat…Exploring the Relationship between Entrepreneurial Marketing Dimensions, Brand Equity and SME Growth (2022)Exploring the Relationship be…BRAND EQUITY IN A DIGITAL AGE: SYSTEMATIC LITERATURE REVIEW (2022)BRAND EQUITY IN A DIGITAL AGE…Modeling the Role of Service Quality, Customer Satisfaction and Customer Loyalty in Building Service Brand Equity (2019)Modeling the Role of Service …Brand equity in Caribbean financial services: the moderating role of service providers (2019)Brand equity in Caribbean fin…Coefficient Alpha and the Internal Structure of Tests (1951)A Paradigm for Developing Better Measures of Marketing Constructs (1979)A Brief Tutorial on the Development of Measures for Use in Survey Questionnaires (1998)Structural Equation Modeling and Regression: Guidelines for Research Practice (2000)A Critical Review of Construct Indicators and Measurement Model Misspecification in Marketing and Consumer Research (2003)Significance tests and goodness of fit in the analysis of covariance structures. 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this work references cited by second hop

References

  • 1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error108,884 cited
  • 1999Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives108,592 cited
  • 1988Structural equation modeling in practice: A review and recommended two-step approach.41,858 cited
  • 1988An Updated Paradigm for Scale Development Incorporating Unidimensionality and Its Assessment6,290 cited
  • 2001A Scaled Difference Chi-Square Test Statistic for Moment Structure Analysis4,999 cited
  • 1997Strategic Brand Management: Building, Measuring, and Managing Brand Equity4,788 cited
  • 1904The Psychological Bulletin4,187 cited
  • 2004E-S-QUAL3,962 cited
  • 1996Measuring Brand Equity Across Products and Markets3,591 cited
  • 1991Managing brand equity : capitalizing on the value of a brand name.3,547 cited
  • 2003Predicting e-services adoption: a perceived risk facets perspective3,346 cited
  • 2000Strategic Brand Management: Building, Measuring, and Managing Brand Equity.3,261 cited
  • 1992Managing Brand Equity: Capitalizing on the Value of a Brand Name2,449 cited
  • 2003Measuring the Hedonic and Utilitarian Dimensions of Consumer Attitude2,151 cited
  • 2005

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Value-based Adoption of Mobile Internet: An empirical investigation
2,084 cited
  • 2000Cultivating Service Brand Equity1,733 cited
  • Cited by

    • 2019Modeling the Role of Service Quality, Customer Satisfaction and Customer Loyalty in Building Service Brand Equity34 cited
    • 2023Indonesian Online Transportation (Go-Jek) Customers Satisfaction and Loyalty: How the Role of Digital Marketing, Word of Mouth, Perceived Value and Perceived Quality?23 cited
    • 2019Brand equity in Caribbean financial services: the moderating role of service providers20 cited
    • 2022Exploring the Relationship between Entrepreneurial Marketing Dimensions, Brand Equity and SME Growth11 cited
    • 2022BRAND EQUITY IN A DIGITAL AGE: SYSTEMATIC LITERATURE REVIEW10 cited