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Do Brand Extensions Affect Consumer Attitude: An Empirical Experience-With Reference To Pakistani Consumers
16 references·2 citing·39 second hop
Do Brand Extensions Affect Consumer Attitude: An Empirical Experience-With Reference To Pakistani Consumers (2011)Do Brand Extensions Affect Consumer Attit…Drivers of Brand Extension Success (2006)Drivers of Brand Extension Su…Cultural Differences in Brand Extension Evaluation: The Influence of Analytic versus Holistic Thinking (2006)Cultural Differences in Brand…An Empirical Analysis of Umbrella Branding (1998)An Empirical Analysis of Umbr…The Importance of the Brand in Brand Extension (1994)The Importance of the Brand i…The Importance of the Brand in Brand Extension (1994)The Importance of the Brand i…Diluting Brand Beliefs: When Do Brand Extensions Have a Negative Impact? (1993)Diluting Brand Beliefs: When …Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…The Effects of Sequential Introduction of Brand Extensions (1992)The Effects of Sequential Int…The Effects of Brand Extensions on Market Share and Advertising Efficiency (1992)The Effects of Brand Extensio…Book Review Positioning: The Battle for Your Mind By RiesAl and TroutJack (New York: McGraw-Hill Book Company, 1981/1986R, 223 pp.) Marketing Warfare By RiesAl and TroutJack (New York: McGraw-Hill Book Company, 1986, 224 pp., $21.50)Bottom-Up Marketing By RiesAl and TroutJack (New York: McGraw-Hill Book Company, 1989, 240 pp., $19.95) (1992)Book Review Positioning: The …Evaluation of Brand Extensions: The Role of Product Feature Similarity and Brand Concept Consistency (1991)Evaluation of Brand Extension…Umbrella Branding as a Signal of New Product Quality: An Example of Signalling by Posting a Bond (1988)Umbrella Branding as a Signal…Category-based versus piecemeal-based affective responses: Developments in schema-triggered affect. (1986)Category-based versus pieceme…Categories and Concepts (1982)Categories and ConceptsPositioning: The Battle for Your Mind (1981)Positioning: The Battle for Y…Categories and Concepts (1981)Categories and ConceptsDoes Advertising Help Improve Consumer Purchasing Behavior toward Insurance Products? (2022)Does Advertising Help Improve…The effect of multiple hotel brand extensions (2014)The effect of multiple hotel …Managing Brand Equity (1991)The Company and the Product: Corporate Associations and Consumer Product Responses (1997)Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility (2001)Advances in Consumer Research (2025)Family resemblances: Studies in the internal structure of categories (1975)Consumer Evaluations of Brand Extensions (1990)Advances in Consumer Research (1992)Is a Company Known by the Company It Keeps? Assessing the Spillover Effects of Brand Alliances on Consumer Brand Attitudes (1998)Understanding retail branding: conceptual insights and research priorities (2004)Brands and Branding: Research Findings and Future Priorities (2006)The Role of Market Forces in Assuring Contractual Performance (1981)On the Strategic Stability of Equilibria (1986)Price and Advertising Signals of Product Quality (1986)First-mover advantages (1988)Market-Based Assets and Shareholder Value: A Framework for Analysis (1998)Frictionless Commerce? A Comparison of Internet and Conventional Retailers (2000)Features of similarity. (1977)Self-Concept in Consumer Behavior: A Critical Review (1982)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)On the Evaluation of Structural Equation Models (1988)Structural equation modeling with AMOS: basic concepts, applications, and programming (2000)Gender Dimensions of Brand Personality (2009)Celebrity endorsement, brand credibility and brand equity (2011)Branding in a Hyperconnected World: Refocusing Theories and Rethinking Boundaries (2020)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Understanding Attitudes and Predicting Social Behavior (1980)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Dimensions of Brand Personality (1997)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Feeling and thinking: Preferences need no inferences. (1980)An Examination of Selected Marketing Mix Elements and Brand Equity (2000)The role of theories in conceptual coherence. (1985)Dimensions of Consumer Expertise (1987)Measuring customer‐based brand equity (1995)Measuring Attitude toward the Brand and Purchase Intentions (2004)A resource‐based view of the firm (1984)Foundations of Language (2002)The Handbook of Research Synthesis and Meta-Analysis (2019)
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References

  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity15,244 cited
  • 1981Categories and Concepts2,653 cited
  • 1991Evaluation of Brand Extensions: The Role of Product Feature Similarity and Brand Concept Consistency1,305 cited
  • 1992The Effects of Sequential Introduction of Brand Extensions1,281 cited
  • 1981Positioning: The Battle for Your Mind1,069 cited
  • 1994The Importance of the Brand in Brand Extension819 cited
  • 1988Umbrella Branding as a Signal of New Product Quality: An Example of Signalling by Posting a Bond796 cited
  • 1993Diluting Brand Beliefs: When Do Brand Extensions Have a Negative Impact?790 cited
  • 1992The Effects of Brand Extensions on Market Share and Advertising Efficiency744 cited
  • 2006Drivers of Brand Extension Success667 cited
  • 1982Categories and Concepts662 cited
  • 1986Category-based versus piecemeal-based affective responses: Developments in schema-triggered affect.615 cited
  • 1998An Empirical Analysis of Umbrella Branding483 cited
  • 1992Book Review Positioning: The Battle for Your Mind By RiesAl and TroutJack (New York: McGraw-Hill Book Company, 1981/1986R, 223 pp.) Marketing Warfare By RiesAl and TroutJack (New York: McGraw-Hill Book Company, 1986, 224 pp., $21.50)Bottom-Up Marketing By RiesAl and TroutJack (New York: McGraw-Hill Book Company, 1989, 240 pp., $19.95)

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467 cited
  • 1994The Importance of the Brand in Brand Extension452 cited
  • 2006Cultural Differences in Brand Extension Evaluation: The Influence of Analytic versus Holistic Thinking408 cited
  • Cited by

    • 2014The effect of multiple hotel brand extensions11 cited
    • 2022Does Advertising Help Improve Consumer Purchasing Behavior toward Insurance Products?6 cited