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Assessing Brand Origin Recognition Accuracy and its Antecedents in a Developing Country
16 references·0 citing·45 second hop
Assessing Brand Origin Recognition Accuracy and its Antecedents in a Developing Country (2015)Assessing Brand Origin Recognition Accura…Does image of country‐of‐origin matter to brand equity? (2007)Does image of country‐of‐orig…The influence of country image structure on consumer evaluations of foreign products (2005)The influence of country imag…Brand origin recognition accuracy: its antecedents and consumers’ cognitive limitations (2005)Brand origin recognition accu…CHINESE CONSUMER READINGS OF GLOBAL AND LOCAL ADVERTISING APPEALS (2004)CHINESE CONSUMER READINGS OF …How perceived brand globalness creates brand value (2002)How perceived brand globalnes…Country equity and country branding: Problems and prospects (2002)Country equity and country br…Effects of Brand Local and Nonlocal Origin on Consumer Attitudes in Developing Countries (2000)Effects of Brand Local and No…Brand Positioning Through Advertising in Asia, North America, and Europe: The Role of Global Consumer Culture (1999)Brand Positioning Through Adv…Brand Positioning through Advertising in Asia, North America, and Europe: The Role of Global Consumer Culture (1999)Brand Positioning through Adv…I'd like to buy the world a coke: Consumptionscapes of the “less affluent world” (1996)I'd like to buy the world a c…Foreign Branding and Its Effects on Product Perceptions and Attitudes (1994)Foreign Branding and Its Effe…A Cross-National Assessment of the Reliability and Validity of the CETSCALE (1991)A Cross-National Assessment o…Effects of Country-of-Origin and Product-Attribute Information on Product Evaluation: An Information Processing Perspective (1989)Effects of Country-of-Origin …Country-of-Origin Effects for Uni-National and Bi-National Products (1988)Country-of-Origin Effects for…Reference Group Influence on Product and Brand Purchase Decisions (1982)Reference Group Influence on …Journal of International Business Studies (1975)Journal of International Busi…Country-of-Origin Effects on Product Evaluations (1982)A Meta-Analysis of Country-of-Origin Effects (1995)Branding the nation: What is being branded? 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(2005)Advancing the country image construct (2008)Destination images, holistic images and personal normative beliefs: Predictors of intention to revisit a destination (2015)Measuring Consumer Involvement Profiles (1985)Consumer Ethnocentrism: Construction and Validation of the CETSCALE (1987)Measurement of Consumer Susceptibility to Interpersonal Influence (1989)A review and meta-analysis of country-of-origin research (1999)Marketing renaissance: How research in emerging markets advances marketing science and practice (2006)Information and Consumer Behavior (1970)Measuring a multi-dimensional construct: Country image (1993)The Effects of Extrinsic Product Cues on Consumers' Perceptions of Quality, Sacrifice, and Value (2000)Assessing the Impact of Country of Origin on Product Evaluations: A New Methodological Perspective (1985)Consumer Knowledge: Effects on Evaluation Strategies Mediating Consumer Judgments (1985)Customer Evaluation of Products in a Global Market (1994)Culture's Consequences: International Differences in Work-Related Values (1981)Culture's Consequences: International Differences in Work-Related Values. 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The effects of psychological capital on work engagement and employee morale (2015)Effects of Price, Brand, and Store Information on Buyers' Product Evaluations (1991)Cultures and Organizations: Software of the Mind. (1993)Brands as Signals: A Cross-Country Validation Study (2005)The mechanism by which social media influencers persuade consumers: The role of consumers’ desire to mimic (2019)A Coefficient of Agreement for Nominal Scales (1960)Trade, Location of Economic Activity and the MNE: A Search for an Eclectic Approach (1977)Exploration and Exploitation in Organizational Learning (1991)Law and Finance (1998)Hofstede's model of national cultural differences and their consequences: A triumph of faith - a failure of analysis (2002)Building Better Causal Theories: A Fuzzy Set Approach to Typologies in Organization Research (2011)Brand Community (2001)Behavioral Intention Formation in Knowledge Sharing: Examining the Roles of Extrinsic Motivators, Social-Psychological Forces, and Organizational Climate1 (2005)
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References

  • 1975Journal of International Business Studies2,436 cited
  • 1982Reference Group Influence on Product and Brand Purchase Decisions1,950 cited
  • 2000Effects of Brand Local and Nonlocal Origin on Consumer Attitudes in Developing Countries1,184 cited
  • 2002How perceived brand globalness creates brand value1,109 cited
  • 1999Brand Positioning through Advertising in Asia, North America, and Europe: The Role of Global Consumer Culture1,012 cited
  • 1988Country-of-Origin Effects for Uni-National and Bi-National Products961 cited
  • 2002Country equity and country branding: Problems and prospects767 cited
  • 1989Effects of Country-of-Origin and Product-Attribute Information on Product Evaluation: An Information Processing Perspective730 cited
  • 2005The influence of country image structure on consumer evaluations of foreign products671 cited
  • 1991A Cross-National Assessment of the Reliability and Validity of the CETSCALE569 cited
  • 1994Foreign Branding and Its Effects on Product Perceptions and Attitudes545 cited
  • 2007Does image of country‐of‐origin matter to brand equity?538 cited
  • 1996I'd like to buy the world a coke: Consumptionscapes of the “less affluent world”466 cited
  • 2005Brand origin recognition accuracy: its antecedents and consumers’ cognitive limitations461 cited

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  • 2004CHINESE CONSUMER READINGS OF GLOBAL AND LOCAL ADVERTISING APPEALS425 cited
  • 1999Brand Positioning Through Advertising in Asia, North America, and Europe: The Role of Global Consumer Culture392 cited
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