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Political Marketing and Professionalized Campaigning

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References

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2004Handbook of Political Communication Research463 cited

Cited by

2018Communication of European populist leaders on Twitter: Agenda setting and the ‘more is less’ effect92 cited
2009Considerations on the evolution of political marketing theory86 cited
2010Explications of political market orientation and political brand orientation using the resource-based view of the political party76 cited
2017Top Users and Long Tails: Twitter and Instagram Use During the 2015 Norwegian Elections30 cited
2009A Framework for Comparing Election News Coverage Around the World21 cited
2018Please Like, Comment and Share our Campaign!: How Social Media Managers for Danish Political Parties Perceive User-Generated Content19 cited
2021Celebrities, Advertising Endorsement, and Political Marketing in Spain: The Popular Party’s April 2019 Election Campaign18 cited
2024A Right-Wing Wave on TikTok? Ideological Orientations, Platform Features, and User Engagement During the Early 2022 Election Campaign in Sweden17 cited
2023Tailored Messages in the Feed? Political Microtargeting on Facebook during the 2019 General Elections in Spain17 cited
2023Between anger and love: A multi-level study on the impact of policy issues on user reactions in national election campaigns on Facebook in Germany, Hungary, and Norway17 cited
2025Political Communication in the Age of Platforms17 cited
2014Campaign Comics: The Use of Comic Books for Strategic Political Communication12 cited
2023Evaluating Military Use of Social Media for Political Branding during Online Firestorms: An Analysis of the Afghan Troops Withdrawal12 cited
2014Campaigns and Social Media Communications: A Look at Digital Campaigning in the 2010 U.K. General Election11 cited
2013Mapping the consumption of government communication: a qualitative study in Germany10 cited
2013Storytelling y márquetin político: humanidad y emociones4 cited