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Consistency Between Consumer Personality and Brand Personality Influences Brand Attachment
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Consistency Between Consumer Personality and Brand Personality Influences Brand Attachment (2015)Consistency Between Consumer Personality …RETRACTED ARTICLE: Exploring Brand Attachment Dynamics in Live Streaming Platforms: a TikTok Perspective in the Digital Knowledge Economy (2024)RETRACTED ARTICLE: Exploring …Assertive or non-assertive? How self-concept clarity influences customers’ responses to advertising messages (2024)Assertive or non-assertive? H…The relationship between consumer personality traits and celebrity personality traits (2023)The relationship between cons…Brand attachment toward functional, symbolic and hedonic brands (2022)Brand attachment toward funct…Antecedents and consequences of emotional attachment to sport teams brands (2022)Antecedents and consequences …Analysis of the Impact of Airbnb Brand Personality on Consumer Involvement and Institutional Trust (2022)Analysis of the Impact of Air…The Role of Brand and Fan Personalities in Building Fan-Brand Relationships (2021)The Role of Brand and Fan Per…Repositioning luxury fashion brands as intentional agents: the roles of consumer envy and admiration (2021)Repositioning luxury fashion …Luxury Perfume Brands and Millenial Consumers (2019)Luxury Perfume Brands and Mil…Dimensions of Brand Personality (1997)Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)A model of (often mixed) stereotype content: Competence and warmth respectively follow from perceived status and competition. (2002)Universal dimensions of social cognition: warmth and competence (2006)Improving the Economic Sustainability of the Fashion Industry: A Conceptual Model Proposal (2022)The impact of perceived corporate social responsibility on consumer happiness and brand admiration (2023)Does Luxury Fashion Shape Consumers’ Perception Differently in the Real World Versus the Metaverse? A Comparative Study on Wearer Evaluation (2024)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)A primer on partial least squares structural equation modeling (PLS-SEM) (2015)Hindering or nurturing digital transformation: the role of consumer's thinking capabilities and other customers' perception (2023)The Commitment-Trust Theory of Relationship Marketing (1994)Structural Equation Modeling and Regression: Guidelines for Research Practice (2000)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)How Do Brand Communication and Brand Personality Shape Consumer Loyalty? (2023)"To buy or not to buy" the intention to purchase visual arts in the UAE (2024)Structural Equation Models with Unobservable Variables and Measurement Error: Algebra and Statistics (1981)Brand Attachment: The Moderating Effect of High and Low Involvement Products (2024)The psychology of interpersonal relations. (1958)The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)Symbolic consumption as a non-traditional predictor of brand loyalty in the sports industry, football club segment (2023)Unveiling the emotional edge: how fans’ emotional attachment influences the relationships between fanship, fandom, subjective well-being, and attitudinal loyalty (2025)When green feels real: The impact of green brand authenticity on consumer green behaviour and eWOM with PLS-SEM, NCA, and fsQCA (2026)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Significance tests and goodness of fit in the analysis of covariance structures. (1980)Perceived value, transaction cost, and repurchase-intention in online shopping: A relational exchange perspective (2012)Understanding influencer marketing: The role of congruence between influencers, products and consumers (2021)Self-concept clarity: Measurement, personality correlates, and cultural boundaries. (1996)Handbook of self and identity (2003)
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  • 2022Antecedents and consequences of emotional attachment to sport teams brands25 cited
  • 2021Repositioning luxury fashion brands as intentional agents: the roles of consumer envy and admiration22 cited
  • 2022Brand attachment toward functional, symbolic and hedonic brands14 cited
  • 2022Analysis of the Impact of Airbnb Brand Personality on Consumer Involvement and Institutional Trust11 cited
  • 2021The Role of Brand and Fan Personalities in Building Fan-Brand Relationships10 cited
  • 2024Assertive or non-assertive? How self-concept clarity influences customers’ responses to advertising messages9 cited
  • 2024RETRACTED ARTICLE: Exploring Brand Attachment Dynamics in Live Streaming Platforms: a TikTok Perspective in the Digital Knowledge Economy9 cited
  • 2023The relationship between consumer personality traits and celebrity personality traits8 cited
  • 2019Luxury Perfume Brands and Millenial Consumers6 cited

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