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Brand storytelling: the case of Coca-Cola's Journey corporate website
16 references·1 citing·48 second hop
Brand storytelling: the case of Coca-Cola's Journey corporate website (2015)Brand storytelling: the case of Coca-Cola…Digital Methods (2013)Digital MethodsThe Rise of Storytelling as the New Marketing (2012)The Rise of Storytelling as t…How to Align your Brand Stories with Your Products (2012)How to Align your Brand Stori…A history of the concept of branding: practice and theory (2012)A history of the concept of b…The uninvited brand (2011)The uninvited brandUnderstanding Consumption: Contributions from a Narrative Perspective (2010)Understanding Consumption: Co…The essential brand persona: storytelling and branding (2010)The essential brand persona: …Strategic Application of Storytelling in Organizations: Toward Effective Communication in a Diverse World (2010)Strategic Application of Stor…Brand‐consumer storytelling theory and research: Introduction to a Psychology & Marketing special issue (2010)Brand‐consumer storytelling t…Viral marketing: Motivations to forward online content (2009)Viral marketing: Motivations …When consumers and brands talk: Storytelling theory and research in psychology and marketing (2008)When consumers and brands tal…The Role of Narratives in Sustaining Organizational Innovation (2008)The Role of Narratives in Sus…Effective storytelling: strategic business narrative techniques (2006)Effective storytelling: strat…Educational Research: Planning, Conducting, and Evaluating Quantitative and Qualitative Research (2001)Educational Research: Plannin…Dimensions of Brand Personality (1997)Dimensions of Brand Personali…Using Drama to Persuade (1989)Using Drama to PersuadeStorytelling in wine tourism: The case of Bozcaada (2026)Storytelling in wine tourism:…The Presentation of Self in Everyday Life. 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References

  • 2001Educational Research: Planning, Conducting, and Evaluating Quantitative and Qualitative Research25,504 cited
  • 1997Dimensions of Brand Personality5,056 cited
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  • 2010

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Strategic Application of Storytelling in Organizations: Toward Effective Communication in a Diverse World
164 cited

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  • 2026Storytelling in wine tourism: The case of Bozcaada0 cited