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Ad and Brand Recognition in Radio Spots · Study

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ArticleAd and Brand Recognition in Radio Spots

Patrick De Pelsmacker2004

Article2004

Ad and Brand Recognition in Radio Spots

Patrick De Pelsmacker · Maggie Geuens · Iris Vermeir

10 citations·0/0 files stored·International Journal of Market Research

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Marketing and Advertising Strategies Consumer Behavior in Brand Consumption and Identification Radio, Podcasts, and Digital Media

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References

2002Media Context and Advertising Effectiveness: The Role of Context Appreciation and Context/Ad Similarity 2013Marketing communications: a European perspective 1995The effects of emotional arousal and valence on television viewers’ cognitive capacity and memory 1995How and Why People Watch TV: Implications for the Future of Interactive Television 1993Attitude toward the Ad: A Review 1997Consumer Memory for Television Advertising: A Field Study of Duration, Serial Position, and Competition Effects 1995Can Repeating an Advertisement More Frequently Than the Competition Affect Brand Preference in a Mature Market?1997Effective Frequency: One Exposure or Three Factors?

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Year2004

Typearticle

Published2004-07-01

VenueInternational Journal of Market Research

ISSN-L1470-7853

Languageen

Citations10

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1177/147078530404600402

openalex_workW2214916417

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