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Ad and Brand Recognition in Radio Spots
16 references·0 citing·47 second hop
Ad and Brand Recognition in Radio Spots (2004)Ad and Brand Recognition in Radio SpotsMarketing communications: a European perspective (2013)Marketing communications: a E…Media Context and Advertising Effectiveness: The Role of Context Appreciation and Context/Ad Similarity (2002)Media Context and Advertising…The impact of consumer characteristics and campaign related factors on brand confusion in print advertising (2001)The impact of consumer charac…The advertising effectiveness of different levels of intensity of humour and warmth and the moderating role of top of mind awareness and degree of product use (1999)The advertising effectiveness…Affect intensity revisited: Individual differences and the communication effects of emotional stimuli (1999)Affect intensity revisited: I…Super Bowl advertising: field testing the importance of advertisement frequency, length and placement on recall (1998)Super Bowl advertising: field…From “Frequency” to “Continuity”—Is It a New Dawn? (1997)From “Frequency” to “Continui…Effective Frequency: Then and Now (1997)Effective Frequency: Then and…Effective Frequency: One Exposure or Three Factors? (1997)Effective Frequency: One Expo…Consumer Memory for Television Advertising: A Field Study of Duration, Serial Position, and Competition Effects (1997)Consumer Memory for Televisio…Building Better TV Schedules: New Light from the Single Source (1997)Building Better TV Schedules:…The effects of emotional arousal and valence on television viewers’ cognitive capacity and memory (1995)The effects of emotional arou…How and Why People Watch TV: Implications for the Future of Interactive Television (1995)How and Why People Watch TV: …Effects of emotion and product involvement on the experience of repeated commercial viewing (1995)Effects of emotion and produc…Can Repeating an Advertisement More Frequently Than the Competition Affect Brand Preference in a Mature Market? (1995)Can Repeating an Advertisemen…Attitude toward the Ad: A Review (1993)Attitude toward the Ad: A Rev…Experiencing Narrative Worlds (1993)Copywriters' Implicit Theories of Communication: An Exploration (1995)Developing an account‐management lifecycle for advertising agency‐client relationships (2004)User goals in social virtual worlds: A means-end chain approach (2009)What does it take to survive in a digital world? Resource-based theory and strategic change in the TV industry (2020)Attitudes and Cognitive Organization (1946)Conflict, arousal, and curiosity. (1960)The Influence of Evoked Nostalgia on Consumers' Responses to Advertising: An Exploratory Study (2002)Social Factors in User Perceptions and Responses to Advertising in Online Social Networking Communities (2009)Understanding the relationships between social media influencers and their followers: the moderating role of closeness (2020)Advances in Consumer Research (2025)An Analysis of Information Content in Television Advertising (1977)Measuring the Involvement Construct (1985)Dimensions of Consumer Expertise (1987)Consumer Vulnerability to Perceived Product Similarity Problems: Scale Development and Identification (2005)Consumer confusion in the Thai mobile phone market (2006)Construal level theory in advertising research: A systematic review and directions for future research (2024)Integration theory and attitude change. (1971)Advertising Repetition: A Critical Review of Wearin and Wearout (1988)Competitive Interference Effects in Consumer Memory for Advertising: The Role of Brand Familiarity (1994)Factors Affecting Online Advertising Recall: A Study of Students (2003)Do You Recognize Its Brand? The Effectiveness of Online In-Stream Video Advertisements (2014)“Don't Forget that Others Are Watching, Too!” The Effect of Conversational Human Voice and Reply Length on Observers’ Perceptions of Complaint Handling in Social Media (2020)Communication and Persuasion (1986)An Experimental Study of the Relationship between Online Engagement and Advertising Effectiveness (2009)Gamification and Mobile Marketing Effectiveness (2016)Engagement with Social Media and Social Media Advertising: The Differentiating Role of Platform Type (2018)Conjoint Analysis in Consumer Research: Issues and Outlook (1978)An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context (1989)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Antecedents and consequences of consumer privacy concerns: An empirical investigation (2001)Online Versus Paper (2008)A Dynamic Model for Digital Advertising: The Effects of Creative Format, Message Content, and Targeting on Engagement (2016)Effective Frequency: The Relationship Between Frequency and Advertising Effectiveness (1979)When ads work: new proof that advertising triggers sales (2007)Online Advertising Research in Advertising Journals: A Review (2008)Do males and females think in the same way? An empirical investigation on the gender differences in Web advertising evaluation (2010)Informed choice and the nanny state: learning from the tobacco industry (2015)Negative video as structure: Emotion, attention, capacity, and memory (1996)News, Politics, and Negativity (2015)Social Media and the Formation of Organizational Reputation (2017)Let’s be strange: brand familiarity and ad‐brand incongruency (2003)A Comprehensive Analysis of Permission Marketing (2006)The Impact of Stereoscopic Three-Dimensional (3-D) Advertising (2012)The impact of event marketing on brand equity (2013)Effects of brand attitude and eWOM on consumers’ willingness to pay in the banking industry: Mediating role of consumer-brand identification and brand equity (2018)Antecedents and outcomes of digital influencer endorsement: An exploratory study (2019)
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References

  • 2002Media Context and Advertising Effectiveness: The Role of Context Appreciation and Context/Ad Similarity396 cited
  • 2013Marketing communications: a European perspective357 cited
  • 1995The effects of emotional arousal and valence on television viewers’ cognitive capacity and memory329 cited
  • 1995How and Why People Watch TV: Implications for the Future of Interactive Television221 cited
  • 1993Attitude toward the Ad: A Review191 cited
  • 1997Consumer Memory for Television Advertising: A Field Study of Duration, Serial Position, and Competition Effects187 cited
  • 1995Can Repeating an Advertisement More Frequently Than the Competition Affect Brand Preference in a Mature Market?124 cited
  • 1997Effective Frequency: One Exposure or Three Factors?110 cited
  • 2001The impact of consumer characteristics and campaign related factors on brand confusion in print advertising66 cited
  • 1997From “Frequency” to “Continuity”—Is It a New Dawn?60 cited
  • 1998Super Bowl advertising: field testing the importance of advertisement frequency, length and placement on recall44 cited
  • 1995Effects of emotion and product involvement on the experience of repeated commercial viewing44 cited
  • 1999Affect intensity revisited: Individual differences and the communication effects of emotional stimuli42 cited
  • 1997Effective Frequency: Then and Now

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35 cited
  • 1997Building Better TV Schedules: New Light from the Single Source33 cited
  • 1999The advertising effectiveness of different levels of intensity of humour and warmth and the moderating role of top of mind awareness and degree of product use29 cited
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