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ArticleEffective Frequency: Then and Now

Michael J. Naples1997

Article1997

Effective Frequency: Then and Now

Michael J. Naples

35 citations·0/0 files stored·Journal of Advertising Research

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Marketing and Advertising Strategies Digital Marketing and Social Media Advertising and Communication Studies

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References

1979Effective Frequency: The Relationship Between Frequency and Advertising Effectiveness

Cited by

2001Banner Advertisements through a New Lens 2004An empirical study of perceptions of implicit meanings in World Wide Web advertisements versus print advertisements 2011An Empirical Investigation of the Association between Creative Advertising and Advertising Effectiveness in Pakistan 2019A process view of the role of integrated marketing communications during brand crises 2018The moderating effect of identification on return on investment from sponsor brand integration 2021Principles of Integrated Marketing Communications 2018How Rhetoric Theory Informs the Creative Advertising Development Process 2019Branding for non-profits: explaining new donor decision-making in the charity sector

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Year1997

Typearticle

Published1997-07-01

VenueJournal of Advertising Research

ISSN-L0021-8499

Languageen

Citations35

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1080/00218499.1997.12466679

openalex_workW7546862

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