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Effective Frequency: Then and Now

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1979Effective Frequency: The Relationship Between Frequency and Advertising Effectiveness114 cited

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2005The Practicality of Super Bowl Advertising for New Products and Companies15 cited
2010Minimum effective frequency for interactive television ads

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10 cited

2004Ad and Brand Recognition in Radio Spots10 cited

2012Effective frequency estimates in local media planning practice9 cited