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Does advertising indicate product quality? Evidence from prelaunch and postlaunch advertising in the movie industry
16 references·3 citing·42 second hop
Does advertising indicate product quality? Evidence from prelaunch and postlaunch advertising in the movie industry (2015)Does advertising indicate product quality…How Well Does Advertising Work? Generalizations from Meta-Analysis of Brand Advertising Elasticities (2011)How Well Does Advertising Wor…Entertainment industry economics: a guide for financial analysis (2007)Entertainment industry econom…Chapter 28 The Economic Analysis of Advertising (2007)Chapter 28 The Economic Analy…Third-Party Product Review and Firm Marketing Strategy (2005)Third-Party Product Review an…The economic analysis of advertising (2005)The economic analysis of adve…Does Market Experience Eliminate Market Anomalies? (2003)Does Market Experience Elimin…Demand and Supply Dynamics for Sequentially Released Products in International Markets: The Case of Motion Pictures (2003)Demand and Supply Dynamics fo…Country of Origin as a Stereotype: Effects of Consumer Expertise and Attribute Strength on Product Evaluations (1994)Country of Origin as a Stereo…The Effect of Perceived Advertising Costs on Brand Perceptions (1990)The Effect of Perceived Adver…Money Talks: Perceived Advertising Expense and Expected Product Quality (1989)Money Talks: Perceived Advert…Price and Advertising Signals of Product Quality (1986)Price and Advertising Signals…Advertising as a Signal (1984)Advertising as a SignalPanel Data and Unobservable Individual Effects (1981)Panel Data and Unobservable I…Panel data and unobservable individual effects (1981)Panel data and unobservable i…Advertising as Information (1974)Advertising as InformationInformation and Consumer Behavior (1970)Information and Consumer Beha…Customer satisfaction and international business: A multidisciplinary review and avenues for research (2022)Customer satisfaction and int…New product performance advantages for extending large, established fast moving consumer goods (FMCG) brands (2019)New product performance advan…Signalling Service Quality through Price and Certifications (2018)Signalling Service Quality th…Toward a positive theory of consumer choice (1980)Loss Aversion in Riskless Choice: A Reference-Dependent Model (1991)Gender and Competition at a Young Age (2004)Risk Aversion in the Laboratory (2008)The behavioralist as tax collector: Using natural field experiments to enhance tax compliance (2017)The Quarterly Journal of Economics (2024)Job Market Signaling (1973)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)WHAT'S IN A NAME? REPUTATION BUILDING AND CORPORATE STRATEGY. (1990)Corporate social responsibility and access to finance (2013)Crime and Punishment: An Economic Approach (1968)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Corporate Social Responsibility: A Theory of the Firm Perspective (2001)Country-of-Origin Effects on Product Evaluations (1982)Country Image: Halo or Summary Construct? (1989)Schema Congruity as a Basis for Product Evaluation (1989)ATTITUDES AND ATTITUDE CHANGE (1997)An Examination of Moderator Effects in the Four-Stage Loyalty Model (2006)Doing Well by Doing Good: The Benevolent Halo of Corporate Social Responsibility (2015)A New Product Growth for Model Consumer Durables (1969)Competing Technologies, Increasing Returns, and Lock-In by Historical Events (1989)Word of Mouth for Movies: Its Dynamics and Impact on Box Office Revenue (2006)Exploring the value of online product reviews in forecasting sales: The case of motion pictures (2007)The dynamics of online word-of-mouth and product sales—An empirical investigation of the movie industry (2008)Econometric Analysis of Panel Data (2021)Conditional logit analysis of qualitative choice behavior (1972)Advertising, Breadth of Ownership, and Liquidity (2003)Chapter 31 Coordination and Lock-In: Competition with Switching Costs and Network Effects (2007)The Impact of Corporate Social Responsibility on Firm Value: The Role of Customer Awareness (2013)A GENERAL METHOD FOR ESTIMATING A LINEAR STRUCTURAL EQUATION SYSTEM* (1970)On the Pooling of Time Series and Cross Section Data (1978)Specification Tests in Econometrics (1978)Labor Supply: A Review of Alternative Approaches (1999)Panel Data Econometrics (2003)Using Online Conversations to Study Word-of-Mouth Communication (2004)Formulation and estimation of dynamic models using panel data (1982)Empirical Strategies in Labor Economics (1999)Panel Data Models With Interactive Fixed Effects (2009)Social Networks, Personalized Advertising, and Privacy Controls (2013)Promotional Reviews: An Empirical Investigation of Online Review Manipulation (2014)Advertising Content and Consumer Engagement on Social Media: Evidence from Facebook (2017)The Antecedents and Consequences of Customer Satisfaction for Firms (1993)
this work references cited by second hop

References

  • 1970Information and Consumer Behavior5,796 cited
  • 1974Advertising as Information3,430 cited
  • 1981Panel data and unobservable individual effects2,323 cited
  • 1986Price and Advertising Signals of Product Quality2,284 cited
  • 1981Panel Data and Unobservable Individual Effects2,264 cited
  • 2003Does Market Experience Eliminate Market Anomalies?1,182 cited
  • 1994Country of Origin as a Stereotype: Effects of Consumer Expertise and Attribute Strength on Product Evaluations776 cited
  • 2005The economic analysis of advertising677 cited
  • 2003Demand and Supply Dynamics for Sequentially Released Products in International Markets: The Case of Motion Pictures675 cited
  • 1984Advertising as a Signal614 cited
  • 2007Entertainment industry economics: a guide for financial analysis561 cited
  • 2007Chapter 28 The Economic Analysis of Advertising547 cited
  • 1989Money Talks: Perceived Advertising Expense and Expected Product Quality477 cited
  • 2011How Well Does Advertising Work? Generalizations from Meta-Analysis of Brand Advertising Elasticities460 cited
  • 2005Third-Party Product Review and Firm Marketing Strategy376 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

  • 1990The Effect of Perceived Advertising Costs on Brand Perceptions366 cited
  • Cited by

    • 2022Customer satisfaction and international business: A multidisciplinary review and avenues for research36 cited
    • 2019New product performance advantages for extending large, established fast moving consumer goods (FMCG) brands20 cited
    • 2018Signalling Service Quality through Price and Certifications14 cited