Online Story Commenting

Doreen Marie Marchionni

28 citations0/0 files storedJournalism Practice

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Media Studies and Communication Journalism and Media Studies Public Relations and Crisis Communication

Abstract

Story comments offer a form of citizen engagement on news sites potentially important to democratic discourse. Yet few issues vex newsrooms more because of abusive rants, often from unnamed sources. This controlled experiment set out to test the “conversationalness” of commenting, using newly identified variables that theoretically measure the concept of journalism as a conversation. The study also tested whether commenting might help with reader trust. The data show that commenting's best indicators of conversation are perceived friendliness and social presence. But comments do not appear to help with journalism's most important values of perceived credibility and expertise.

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References

2017Communication And Persuasion 2001The Elements of Journalism: What Newspeople Should Know and the Public Should Expect 1954Communication and persuasion 2013The “Nasty Effect:” Online Incivility and Risk Perceptions of Emerging Technologies 1986Measuring the Concept of Credibility 1993The Dynamics of Persuasion: Communication and Attitudes in the 21st Century 1988Defining and Measuring Credibility of Newspapers: Developing an Index 2011Participatory Journalism

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2017Tensions in the scholarship on participatory journalism and citizen journalism 2019“Trolls” or “warriors of faith”?2019Toward quality discourse: Measuring the effect of user identity in commenting forums

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