SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Analisis Nilai Pengalaman Berbelanja Online Melalui Experiential Marketing
4 references·1 citing·12 second hop
Analisis Nilai Pengalaman Berbelanja Online Melalui Experiential Marketing (2013)Analisis Nilai Pengalaman Berbelanja Onli…Marketing Plus 2000 Siasat Memenangkan Persaingan Global (2020)Marketing Plus 2000 Siasat Me…Pemasaran Strategik Perspektif Value-Based Marketing & Pengukuran Kinerja (2011)Pemasaran Strategik Perspekti…Experiential Marketing: A Practical Guide to Interactive Brand Experiences (2009)Experiential Marketing: A Pra…Experiential marketing : how to get customers to sense, feel, think, act, and relate to your company and brands (1999)Experiential marketing : how …PERAN KEPUASAAN DALAM MEMEDIASI PENGALAMAN BERBELANJA TERHADAP MINAT BELI KEMBALI (2019)PERAN KEPUASAAN DALAM MEMEDIA…Determinants of customers' online purchase intention: an empirical study in India (2013)Factors affecting online repurchase intention (2014)Moderating effects of online shopping experience on customer satisfaction and repurchase intentions (2014)Orientasi Pasar, Orientasi Kewirausahaan, Kapabilitas Pemasaran dan Kinerja Pemasaran (2015)Pengaruh Kepercayaan, Kemudahan, Kualitas Informasi Terhadap Keputusan Pembelian Secara Online Pada Situs Jual Beli Tokopedia (Studi Kasus Wilayah Tangerang) (2019)Green Marketing That Effect the Buying Intention Healthcare Products (2020)Marketing theory: experience marketing and experiential marketing (2012)On the relationships among brand experience, hedonic emotions, and brand equity (2015)The role of sensory marketing and brand experience in building emotional attachment and brand loyalty in luxury retail stores (2022)The theme park experience: An analysis of pleasure, arousal and satisfaction (2004)Understanding retail branding: conceptual insights and research priorities (2004)A descriptive model of the consumer co-production process (2007)
this work references cited by second hop

References

  • 1999Experiential marketing : how to get customers to sense, feel, think, act, and relate to your company and brands1,204 cited
  • 2009Experiential Marketing: A Practical Guide to Interactive Brand Experiences246 cited
  • 2020Marketing Plus 2000 Siasat Memenangkan Persaingan Global31 cited
  • 2011Pemasaran Strategik Perspektif Value-Based Marketing & Pengukuran Kinerja26 cited

Cited by

  • 2019PERAN KEPUASAAN DALAM MEMEDIASI PENGALAMAN BERBELANJA TERHADAP MINAT BELI KEMBALI8 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work