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A Conceptual Framework for Political Marketing
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  • 2005A Conceptual Model of Political Market Orientation70 cited
  • 2014Political Branding: Political Candidates Positioning Based on Inter-Object Associative Affinity Index68 cited
  • 2001Marketing and political campaigning: mutually exclusive or exclusively mutual?54 cited
  • 2008An Epistemological Perspective on Research in Political Marketing53 cited
  • 2023Evaluating Military Use of Social Media for Political Branding during Online Firestorms: An Analysis of the Afghan Troops Withdrawal12 cited
  • 2012Twitter como instrumento de comunicación política en campaña: Elecciones Generales de 20119 cited
  • 2010The social media (r)evolution: Obama's political campaign7 cited
  • 2015Information technology revolution and transition marketing strategies of political parties: analysis through AHP6 cited

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