References

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• 1969Broadening the Concept of Marketing1,762 cited
• 2005Reinventing the Museum: Historical and Contemporary Perspectives on the Paradigm Shift234 cited
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• 2005Creative marketing strategies in small museums: up close and innovative46 cited
• 1998SHOPPING IN THE MUSEUM? CONSUMER SPACES AND THE REDEFINITION OF THE LOUVRE35 cited

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