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Transzendente Konsumerlebnisse bei Events und ihre Wirkungen auf die Eventloyalität · Study

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ChapterTranszendente Konsumerlebnisse bei Events und ihre Wirkungen auf die Eventloyalität

Steffen Jähn2013

Chapter2013

Transzendente Konsumerlebnisse bei Events und ihre Wirkungen auf die Eventloyalität

Steffen Jähn · Jan Drengner

8 citations·0/0 files stored·Springer eBooks

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Consumer Behavior in Brand Consumption and Identification Customer Service Quality and Loyalty Conferences and Exhibitions Management

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References

1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error 1995The need to belong: Desire for interpersonal attachments as a fundamental human motivation.2003Evolving to a New Dominant Logic for Marketing 1982The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun 1999Whence Consumer Loyalty?1975Beyond boredom and anxiety 1982Hedonic Consumption: Emerging Concepts, Methods and Propositions 2009Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty?

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2016Einsatz des Event Marketing für die Marketingkommunikation

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Year2013

Typechapter

Published2013-01-01

VenueSpringer eBooks

Languagede

Citations8

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.1007/978-3-658-00553-5_7

openalex_workW2226646649

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