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Einsatz des Event Marketing für die Marketingkommunikation · Study

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ChapterEinsatz des Event Marketing für die Marketingkommunikation

Cornelia Zanger2016

Chapter2016

Einsatz des Event Marketing für die Marketingkommunikation

Cornelia Zanger · Jan Drengner

8 citations·0/0 files stored·Springer eBooks

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Marketing and Advertising Strategies Digital Marketing and Social Media Conferences and Exhibitions Management

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References

2007Service-dominant logic: continuing the evolution 2000The role of transportation in the persuasiveness of public narratives.2001Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility 1953Die Betriebswirtschaft 2012Critical service logic: making sense of value creation and co-creation 1999Celebrity Endorsement: A Literature Review 2005Die Erlebnisgesellschaft : Kultursoziologie der Gegenwart 2004Narrative Processing: Building Consumer Connections to Brands

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Year2016

Typechapter

Published2016-01-01

VenueSpringer eBooks

Languagede

Citations8

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1007/978-3-658-04655-2_5

openalex_workW970582091

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