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Entstehung und Wahrnehmung des Service Value · Study

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ChapterEntstehung und Wahrnehmung des Service Value

Steffen Jähn2014

Chapter2014

Entstehung und Wahrnehmung des Service Value

Steffen Jähn · Jan Drengner

9 citations·0/0 files stored·Springer eBooks

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Service and Product Innovation Customer Service Quality and Loyalty Corporate Governance and Management

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References

1985A Conceptual Model of Service Quality and Its Implications for Future Research 1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence 2003Evolving to a New Dominant Logic for Marketing 1982The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun 2007Service-dominant logic: continuing the evolution 1994Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value 1997Customer value: The next source for competitive advantage 1953Die Betriebswirtschaft

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2016Einsatz des Event Marketing für die Marketingkommunikation

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2014Service Value als Werttreiberbook · 21 shared references 2013Customer dominant value formation in servicearticle · 19 shared references 2016Ten years of value cocreation: An integrative reviewarticle · 16 shared references 2016Dix ans de co-création de valeur : une revue intégrativearticle · 16 shared references 2019Defining the antecedents of experience co-creation as applied to alternative consumption modelsarticle · 16 shared references 2013Value creation processes and value outcomes in marketing theoryarticle · 15 shared references

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Year2014

Typechapter

Published2014-01-01

VenueSpringer eBooks

Languagede

Citations9

Files0 public / 0

ShelfService and Product Innovation

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doi10.1007/978-3-658-02140-5_2

openalex_workW150747073

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