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Entstehung und Wahrnehmung des Service Value
16 references·1 citing·37 second hop
Entstehung und Wahrnehmung des Service Value (2014)Entstehung und Wahrnehmung des Service Va…Critical service logic: making sense of value creation and co-creation (2012)Critical service logic: makin…Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)Customer Engagement Behavior:…Customer Experience Creation: Determinants, Dynamics and Management Strategies (2009)Customer Experience Creation:…Service-dominant logic: continuing the evolution (2007)Service-dominant logic: conti…Managing the co-creation of value (2007)Managing the co-creation of v…Consumer Culture Theory (CCT): Twenty Years of Research (2005)Consumer Culture Theory (CCT)…Evolving to a New Dominant Logic for Marketing (2003)Evolving to a New Dominant Lo…Experiential value: conceptualization, measurement and application in the catalog and Internet shopping environment☆11☆This article is based upon the first author’s doctoral dissertation completed while at Georgia Institute of Technology. (2001)Experiential value: conceptua…Customer value: The next source for competitive advantage (1997)Customer value: The next sour…Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value (1994)Work and/or Fun: Measuring He…A Collective Self-Esteem Scale: Self-Evaluation of One's Social Identity (1992)A Collective Self-Esteem Scal…A Multistage Model of Customers' Assessments of Service Quality and Value (1991)A Multistage Model of Custome…Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Consumer Perceptions of Price…A Conceptual Model of Service Quality and Its Implications for Future Research (1985)A Conceptual Model of Service…The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)The Experiential Aspects of C…Die Betriebswirtschaft (1953)Die BetriebswirtschaftEinsatz des Event Marketing für die Marketingkommunikation (2016)Einsatz des Event Marketing f…The Theory of Buyer Behavior (1971)Structure and Functions of Fantasy (1974)An Information Processing Theory of Consumer Choice (1979)Consumer perceived value: The development of a multiple item scale (2001)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments (2000)Consumer Trust, Value, and Loyalty in Relational Exchanges (2002)Advances in Consumer Research (2025)Advertising as Information (1974)Breaking Free from Product Marketing (1977)Strategic Management and Marketing in the Service Sector (1984)Information and Consumer Behavior (1970)The nature of human values (1973)The Effect of a Market Orientation on Business Profitability (1990)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Using PLS Path Modeling for Assessing Hierarchical Construct Models: Guidelines and Empirical Illustration1 (2009)Service-dominant logic: reactions, reflections and refinements (2006)Customer Engagement (2011)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)Institutions and axioms: an extension and update of service-dominant logic (2015)An Evolutionary Theory of Economic Change. (1983)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)The Theory of the Growth of the Firm (1995)Understanding Customer Experience Throughout the Customer Journey (2016)The Commitment-Trust Theory of Relationship Marketing (1994)The Behavioral Consequences of Service Quality (1996)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Consumer engagement in a virtual brand community: An exploratory analysis (2011)Setting the future of digital and social media marketing research: Perspectives and research propositions (2020)Possessions and the Extended Self (1988)The Interpretation of Cultures (2017)An assessment of the use of partial least squares structural equation modeling in marketing research (2011)Multigroup Analysis in Partial Least Squares (PLS) Path Modeling: Alternative Methods and Empirical Results (2011)School Bullying: Development and Some Important Challenges (2013)
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References

  • 1985A Conceptual Model of Service Quality and Its Implications for Future Research21,635 cited
  • 1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence18,274 cited
  • 2003Evolving to a New Dominant Logic for Marketing14,777 cited
  • 1982The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun8,274 cited
  • 2007Service-dominant logic: continuing the evolution7,615 cited
  • 1994Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value6,019 cited
  • 1997Customer value: The next source for competitive advantage4,662 cited
  • 1953Die Betriebswirtschaft4,537 cited
  • 2005Consumer Culture Theory (CCT): Twenty Years of Research3,671 cited
  • 2010Customer Engagement Behavior: Theoretical Foundations and Research Directions3,536 cited
  • 2007Managing the co-creation of value3,467 cited
  • 2009Customer Experience Creation: Determinants, Dynamics and Management Strategies3,138 cited
  • 1992A Collective Self-Esteem Scale: Self-Evaluation of One's Social Identity3,056 cited
  • 1991A Multistage Model of Customers' Assessments of Service Quality and Value2,949 cited
  • 2012Critical service logic: making sense of value creation and co-creation

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2,577 cited
  • 2001Experiential value: conceptualization, measurement and application in the catalog and Internet shopping environment☆11☆This article is based upon the first author’s doctoral dissertation completed while at Georgia Institute of Technology.2,165 cited
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    • 2016Einsatz des Event Marketing für die Marketingkommunikation8 cited