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Einsatz des Event Marketing für die Marketingkommunikation
16 references·0 citing·43 second hop
Einsatz des Event Marketing für die Marketingkommunikation (2016)Einsatz des Event Marketing für die Marke…Critical service logic: making sense of value creation and co-creation (2012)Critical service logic: makin…The Quest for Authenticity in Consumption: Consumers’ Purposive Choice of Authentic Cues to Shape Experienced Outcomes (2009)The Quest for Authenticity in…Customer Experience Management (2009)Customer Experience ManagementDoes Flow Influence the Brand Image in Event Marketing? (2008)Does Flow Influence the Brand…Transcendent customer experience and brand community (2007)Transcendent customer experie…Service-dominant logic: continuing the evolution (2007)Service-dominant logic: conti…Die Erlebnisgesellschaft : Kultursoziologie der Gegenwart (2005)Die Erlebnisgesellschaft : Ku…A Review of Festival and Event Motivation Studies (2005)A Review of Festival and Even…Understanding Media Enjoyment: The Role of Transportation Into Narrative Worlds (2004)Understanding Media Enjoyment…Narrative Processing: Building Consumer Connections to Brands (2004)Narrative Processing: Buildin…Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility (2001)Does Doing Good Always Lead t…The role of transportation in the persuasiveness of public narratives. (2000)The role of transportation in…Celebrity Endorsement: A Literature Review (1999)Celebrity Endorsement: A Lite…Gerhard Schulze: Die Erlebnisgesellschaft. Kultursoziologie der Gegenwart. (Studienausgabe.) Frankfurt a. M./New York: Campus 1993. [Rezension] (1995)Gerhard Schulze: Die Erlebnis…Beyond Boredom and Anxiety: The Experience of Play in Work and Games. (1977)Beyond Boredom and Anxiety: T…Die Betriebswirtschaft (1953)Die BetriebswirtschaftThe Handbook of Social Psychology (1969)Possessions and the Extended Self (1988)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Brand authenticity: An integrative framework and measurement scale (2014)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)The role of live streaming in building consumer trust and engagement with social commerce sellers (2018)The Social Construction of Reality: A Treatise in the Sociology of Knowledge. (1967)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Service Quality Delivery through Web Sites: A Critical Review of Extant Knowledge (2002)Institutions and axioms: an extension and update of service-dominant logic (2015)The pyramid of corporate social responsibility: Toward the moral management of organizational stakeholders (1991)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)What We Know and Don’t Know About Corporate Social Responsibility (2012)Corporate social responsibility and access to finance (2013)The Impact of Corporate Sustainability on Organizational Processes and Performance (2014)The Presentation of Self in Everyday Life. (1956)Managing Legitimacy: Strategic and Institutional Approaches (1995)Bowling alone: the collapse and revival of American community (2000)The Megaphone Effect: Taste and Audience in Fashion Blogging (2012)Authenticity under threat: When social media influencers need to go beyond self-presentation (2018)Evolving to a New Dominant Logic for Marketing (2003)Service-dominant logic: reactions, reflections and refinements (2006)Managing the co-creation of value (2007)Customer Engagement (2011)Actual Minds, Possible Worlds. (1986)Flow: the psychology of optimal experience (1990)The need to belong: Desire for interpersonal attachments as a fundamental human motivation. (1995)GameFlow (2005)Toward a Theory of Entertainment Persuasion: Explaining the Persuasive Effects of Entertainment-Education Messages (2008)The Differential Susceptibility to Media Effects Model (2013)Present Pasts: Media, Politics, Amnesia (2000)Toward a Network Sociality (2001)Cultural Clusters and the Post-industrial City: Towards the Remapping of Urban Cultural Policy (2004)Celebrity vs. Influencer endorsements in advertising: the role of identification, credibility, and Product-Endorser fit (2019)Instagram and YouTube bloggers promote it, why should I buy? How credibility and parasocial interaction influence purchase intentions (2019)Social media influencer marketing: A systematic review, integrative framework and future research agenda (2021)Entertainment-Education and Elaboration Likelihood: Understanding the Processing of Narrative Persuasion (2002)Prejudice Reduction: What Works? A Review and Assessment of Research and Practice (2008)Reading Literary Fiction Improves Theory of Mind (2013)An assessment of the use of partial least squares structural equation modeling in marketing research (2011)Multigroup Analysis in Partial Least Squares (PLS) Path Modeling: Alternative Methods and Empirical Results (2011)School Bullying: Development and Some Important Challenges (2013)
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References

  • 2007Service-dominant logic: continuing the evolution7,615 cited
  • 2000The role of transportation in the persuasiveness of public narratives.4,849 cited
  • 2001Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility4,659 cited
  • 1953Die Betriebswirtschaft4,537 cited
  • 2012Critical service logic: making sense of value creation and co-creation2,577 cited
  • 1999Celebrity Endorsement: A Literature Review1,734 cited
  • 2005Die Erlebnisgesellschaft : Kultursoziologie der Gegenwart1,599 cited
  • 2004Narrative Processing: Building Consumer Connections to Brands1,397 cited
  • 2004Understanding Media Enjoyment: The Role of Transportation Into Narrative Worlds1,270 cited
  • 2009The Quest for Authenticity in Consumption: Consumers’ Purposive Choice of Authentic Cues to Shape Experienced Outcomes1,002 cited
  • 1977Beyond Boredom and Anxiety: The Experience of Play in Work and Games.854 cited
  • 1995Gerhard Schulze: Die Erlebnisgesellschaft. Kultursoziologie der Gegenwart. (Studienausgabe.) Frankfurt a. M./New York: Campus 1993. [Rezension]558 cited
  • 2007Transcendent customer experience and brand community433 cited
  • 2009Customer Experience Management247 cited
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A Review of Festival and Event Motivation Studies
170 cited
  • 2008Does Flow Influence the Brand Image in Event Marketing?161 cited
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