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Transcendent customer experience and brand community · Study

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ArticleTranscendent customer experience and brand community

John W. Schouten2007

Article2007

Transcendent customer experience and brand community

John W. Schouten · James H. McAlexander · Harold F. Koenig

433 citations·0/0 files stored·Journal of the Academy of Marketing Science

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Consumer Behavior in Brand Consumption and Identification Customer Service Quality and Loyalty Digital Marketing and Social Media

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References

2025Advances in Consumer Research 1990Flow: the psychology of optimal experience 1988Possessions and the Extended Self 1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research 1902The varieties of religious experience: A study in human nature.2001Brand Community 2012Stone Age Economics 1998Welcome to the experience economy.

Cited by

2011Consumer engagement in a virtual brand community: An exploratory analysis 2015Customer experience management: toward implementing an evolving marketing concept 2016Toward a theory of customer engagement marketing 2020Customer experience: fundamental premises and implications for research 2010Customer experience quality: an exploration in business and consumer contexts using repertory grid technique 2013Managing brands and customer engagement in online brand communities

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Details

Year2007

Typearticle

Published2007-05-09

VenueJournal of the Academy of Marketing Science

ISSN-L0092-0703

Languageen

Citations433

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.1007/s11747-007-0034-4

openalex_workW1969659016

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2012

Brand communities embedded in social networks

2014The roles of brand community and community engagement in building brand trust on social media