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Seller reputation or product presentation? An empirical investigation from cue utilization perspective

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References

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1969

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Risk Taking and Information Handling in Consumer Behavior

1,397 cited

2013Social Media Brand Community and Consumer Behavior: Quantifying the Relative Impact of User- and Marketer-Generated Content1,350 cited

2009Credibility of Electronic Word-of-Mouth: Informational and Normative Determinants of On-line Consumer Recommendations1,284 cited

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