SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Predicting advertising execution effectiveness: scale development and validation
12 references·0 citing·42 second hop
Predicting advertising execution effectiveness: scale development and validation (2016)Predicting advertising execution effectiv…Predictive validity of evidence-based persuasion principles (2016)Predictive validity of eviden…When the Recipe Is More Important Than the Ingredients (2013)When the Recipe Is More Impor…Moving beyond multiple regression analysis to algorithms: Calling for adoption of a paradigm shift from symmetric to asymmetric thinking in data analysis and crafting theory (2013)Moving beyond multiple regres…Persuasive Advertising: Evidence-based Principles (2010)Persuasive Advertising: Evide…Homo Heuristicus: Why Biased Minds Make Better Inferences (2009)Homo Heuristicus: Why Biased …Generalizations about Advertising Effectiveness in Markets (2009)Generalizations about Adverti…A set-theoretic approach to organizational configurations (2007)A set-theoretic approach to o…Identifying Competencies with Behavioral-Event Interviews (1998)Identifying Competencies with…Experimentation in social psychology. (1998)Experimentation in social psy…Measuring the effectiveness of image and linkage advertising: the nitty-gritty of maxi-marketing (1997)Measuring the effectiveness o…Measuring the Effectiveness of Image and Linkage Advertising (1996)Measuring the Effectiveness o…Thought Processing of Advertisements in Low versus High Noise Conditions (1984)Thought Processing of Adverti…Servicescapes: The Impact of Physical Surroundings on Customers and Employees (1992)Innovation in services (1997)Service-dominant logic: continuing the evolution (2007)Information technology-enabled dynamic capabilities and their indirect effect on competitive performance: Findings from PLS-SEM and fsQCA (2016)Exploring the impact of big data analytics capabilities on business model innovation: The mediating role of entrepreneurial orientation (2020)Fuzzy-set Qualitative Comparative Analysis (fsQCA): Guidelines for research practice in Information Systems and marketing (2021)Corruption and Growth (1995)Redesigning Social Inquiry: Fuzzy Sets and Beyond (2008)Fuzzy-set qualitative comparative analysis (fsQCA) in entrepreneurship and innovation research – the rise of a method (2017)When predictors of outcomes are necessary: guidelines for the combined use of PLS-SEM and NCA (2020)A resource‐based view of the firm (1984)Firm Resources and Sustained Competitive Advantage (1991)Firm resources and sustained competitive advantage (2004)Building Better Causal Theories: A Fuzzy Set Approach to Typologies in Organization Research (2011)Organizational Learning: From Experience to Knowledge (2011)The critical incident technique. (1954)The achieving society. (1961)Critical Incident Technique (2007)Competencies as a behavioral approach to emotional intelligence (2009)DOING COMPETENCIES WELL: BEST PRACTICES IN COMPETENCY MODELING (2011)Quality in Interpretive Engineering Education Research: Reflections on an Example Study (2013)A BEHAVIORAL MODEL OF RATIONAL CHOICE (1955)Judgment under Uncertainty: Heuristics and Biases (1974)The Evolution of Cooperation (1981)Heuristic Decision Making (2010)When prophecy fails. (1956)Linear models in decision making. (1974)The robust beauty of improper linear models in decision making. (1979)Guidelines for Science: Evidence and Checklists (2017)Forecasting methods and principles: Evidence-based checklists (2018)Econometric Measurement of the Duration of Advertising Effect on Sales (1976)The Long-Term Impact of Promotion and Advertising on Consumer Brand Choice (1997)How Advertising Works: What Do We Really Know? (1999)Online Display Advertising: Modeling the Effects of Multiple Creatives and Individual Impression Histories (2013)Creative That Sells: How Advertising Execution Affects Sales (2015)Behavioral changes of multichannel customers: Their persistence and influencing factors (2020)Toward a Self-Evaluation Maintenance Model of Social Behavior (1988)Psychology as the Science of Self-Reports and Finger Movements: Whatever Happened to Actual Behavior? (2007)Having less, giving more: The influence of social class on prosocial behavior. (2010)An Assessment of Advertising Agency Service Quality (1999)Emotional or Rational? The Determination of the Influence of Advertising Appeal on Advertising Effectiveness (2016)Advertising Appeals, Moderators, And Impact on Persuasion (2017)
this work references cited by second hop

References

  • 2007A set-theoretic approach to organizational configurations2,225 cited
  • 2013Moving beyond multiple regression analysis to algorithms: Calling for adoption of a paradigm shift from symmetric to asymmetric thinking in data analysis and crafting theory1,941 cited
  • 2009Homo Heuristicus: Why Biased Minds Make Better Inferences1,799 cited
  • 1998Identifying Competencies with Behavioral-Event Interviews746 cited
  • 2013When the Recipe Is More Important Than the Ingredients714 cited
  • 1998Experimentation in social psychology.508 cited
  • 2010Persuasive Advertising: Evidence-based Principles93 cited
  • 2009Generalizations about Advertising Effectiveness in Markets91 cited
  • 1996Measuring the Effectiveness of Image and Linkage Advertising18 cited
  • 2016Predictive validity of evidence-based persuasion principles16 cited
  • 1984Thought Processing of Advertisements in Low versus High Noise Conditions13 cited
  • 1997Measuring the effectiveness of image and linkage advertising: the nitty-gritty of maxi-marketing11 cited

Cited by

No citing works inside the corpus for this window.

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work