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Pricing Strategies for Hybrid Bundles: Analytical Model and Insights
16 references·9 citing·43 second hop
Pricing Strategies for Hybrid Bundles: Analytical Model and Insights (2016)Pricing Strategies for Hybrid Bundles: An…Services Marketing is Different (2023)Services Marketing is Differe…Retailer-Driven Product Bundling in a Distribution Channel (2012)Retailer-Driven Product Bundl…Optimal Bundling of Technological Products with Network Externality (2010)Optimal Bundling of Technolog…Pricing Software Upgrades: The Role of Product Improvement and User Costs (2009)Pricing Software Upgrades: Th…A Practical Guide to Combining Products Services (2009)A Practical Guide to Combinin…Six strategies for competing through service: An agenda for future research (2007)Six strategies for competing …Customer Portfolio Management: Toward a Dynamic Theory of Exchange Relationships (2004)Customer Portfolio Management…Optimal Bundling and Pricing under a Monopoly: Contrasting Complements and Substitutes from Independently Valued Products* (2003)Optimal Bundling and Pricing …Strategic Bundling of Products and Prices: A New Synthesis for Marketing (2002)Strategic Bundling of Product…Equilibrium Product Bundling (1997)Equilibrium Product BundlingThe Impact of Services versus Goods on Consumers' Assessment of Perceived Risk and Variability (1990)The Impact of Services versus…Theory of Industrial Organization. (1989)Theory of Industrial Organiza…The Theory of Industrial Organization (1988)The Theory of Industrial Orga…Gaussian Demand and Commodity Bundling (1984)Gaussian Demand and Commodity…Monopoly and product quality (1978)Monopoly and product qualityCommodity Bundling and the Burden of Monopoly (1976)Commodity Bundling and the Bu…A pricing optimization modelling for assisted decision making in telecommunication product-service bundling (2024)A pricing optimization modell…Online retailer bundling strategy in a dual-channel supply chain (2023)Online retailer bundling stra…Product bundling and advertising strategy for a duopoly supply chain: a power-balance perspective (2020)Product bundling and advertis…Optimal bundling in a distribution channel in the presence of substitutability and complementarity (2020)Optimal bundling in a distrib…Bundling or Unbundling? Pricing Strategy for Complementary Products in a Green Supply Chain (2020)Bundling or Unbundling? Prici…Impacts of service uncertainty in bundling strategies on heterogeneous consumers (2018)Impacts of service uncertaint…Pricing hybrid bundles by understanding the drivers of willingness to pay (2017)Pricing hybrid bundles by und…Intertemporal mixed bundling strategy of information products with network externality (2017)Intertemporal mixed bundling …Optimal pricing and composition of multiple bundles: A two-step approach (2016)Optimal pricing and compositi…An Industry Equilibrium Analysis of Downstream Vertical Integration (1983)Bundling Information Goods: Pricing, Profits, and Efficiency (1999)Probabilistic Goods: A Creative Way of Selling Products and Services (2008)Bye-Bye Bundles: The Unbundling of Music in Digital Channels (2010)Advertising in Asymmetric Competing Supply Chains (2013)Marketing Research (1970)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Problems and Strategies in Services Marketing (1985)Word-of-Mouth Processes within a Services Purchase Decision Context (2000)Use and Impact of Online Travel Reviews (2008)The Effect of Electronic Word of Mouth on Sales: A Meta-Analytic Review of Platform, Product, and Metric Factors (2015)The Nature of the Firm (1937)Institutions, Institutional Change and Economic Performance (1990)Institutions, Institutional Change and Economic Performance (1991)Customer Relationship Dynamics: Service Quality and Customer Loyalty in the Context of Varying Levels of Customer Expertise and Switching Costs (2005)The Value of Different Customer Satisfaction and Loyalty Metrics in Predicting Business Performance (2006)Why build a customer relationship management capability? (2007)Negation in syntax: on the nature of functional categories and projections (1991)Autolexical syntax : A theory of parallel grammatical representations. By Jerrold M. Sadock Chicago: University of Chicago Press, 1991. Pp. 254. (1997)The Incumbent's Curse? Incumbency, Size, and Radical Product Innovation (2000)Organizational Knowledge Creation Theory: Evolutionary Paths and Future Advances (2006)Verb Movement, Universal Grammar, and the Structure of IP, 1989 (2013)Prospect Theory: An Analysis of Decision under Risk (1979)Prospect theory: An analysis of decision under risk (1988)Consumer Switching Costs: A Typology, Antecedents, and Consequences (2003)Perspectives in supply chain risk management (2006)Leadership training design, delivery, and implementation: A meta-analysis. (2017)PRODUCT DESIGN AND DEVELOPMENT (2018)A Model of Growth Through Creative Destruction (1992)General purpose technologies ‘Engines of growth’? (1995)International Norm Dynamics and Political Change (1998)The Contributions of the Economics of Information to Twentieth Century Economics (2000)Information and the Change in the Paradigm in Economics (2002)Supplier selection and order lot sizing modeling: A review (2006)Monopoly with Incomplete Information (1984)The Theory of Incentives: The Principal-Agent Model (2001)Crowdfunding: Tapping the right crowd (2013)The Price Bundling of Services: A Normative Framework (1987)On the Simple Economics of Advertising, Marketing, and Product Design (2006)Platform Envelopment (2010)Tying and Innovation: A Dynamic Analysis of Tying Arrangements (2003)PAYING FOR LOYALTY: PRODUCT BUNDLING IN OLIGOPOLY* (2006)A model of biased intermediation (2019)
this work references cited by second hop

References

  • 1988The Theory of Industrial Organization8,578 cited
  • 1989Theory of Industrial Organization.5,142 cited
  • 1978Monopoly and product quality3,305 cited
  • 1976Commodity Bundling and the Burden of Monopoly1,544 cited
  • 1990The Impact of Services versus Goods on Consumers' Assessment of Perceived Risk and Variability811 cited
  • 2002Strategic Bundling of Products and Prices: A New Synthesis for Marketing788 cited
  • 1984Gaussian Demand and Commodity Bundling637 cited
  • 2004Customer Portfolio Management: Toward a Dynamic Theory of Exchange Relationships550 cited
  • 2003Optimal Bundling and Pricing under a Monopoly: Contrasting Complements and Substitutes from Independently Valued Products*302 cited
  • 1997Equilibrium Product Bundling201 cited
  • 2023Services Marketing is Different175 cited
  • 2010Optimal Bundling of Technological Products with Network Externality145 cited
  • 2007Six strategies for competing through service: An agenda for future research128 cited
  • 2012Retailer-Driven Product Bundling in a Distribution Channel108 cited
  • 2009A Practical Guide to Combining Products Services90 cited

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2009
Pricing Software Upgrades: The Role of Product Improvement and User Costs
78 cited

Cited by

  • 2020Product bundling and advertising strategy for a duopoly supply chain: a power-balance perspective34 cited
  • 2020Optimal bundling in a distribution channel in the presence of substitutability and complementarity32 cited
  • 2023Online retailer bundling strategy in a dual-channel supply chain30 cited
  • 2016Optimal pricing and composition of multiple bundles: A two-step approach27 cited
  • 2020Bundling or Unbundling? Pricing Strategy for Complementary Products in a Green Supply Chain25 cited
  • 2017Pricing hybrid bundles by understanding the drivers of willingness to pay24 cited
  • 2024A pricing optimization modelling for assisted decision making in telecommunication product-service bundling21 cited
  • 2017Intertemporal mixed bundling strategy of information products with network externality21 cited
  • 2018Impacts of service uncertainty in bundling strategies on heterogeneous consumers8 cited