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Pricing Strategies for Hybrid Bundles: Analytical Model and Insights · Study

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ArticlePricing Strategies for Hybrid Bundles: Analytical Model and Insights

Jeffrey Meyer2016

Article2016

Pricing Strategies for Hybrid Bundles: Analytical Model and Insights

Jeffrey Meyer · Venkatesh Shankar

30 citations·0/0 files stored·Journal of Retailing

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Consumer Market Behavior and Pricing Merger and Competition Analysis Supply Chain and Inventory Management

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References

1988The Theory of Industrial Organization 1989Theory of Industrial Organization.1978Monopoly and product quality 1976Commodity Bundling and the Burden of Monopoly 1990The Impact of Services versus Goods on Consumers' Assessment of Perceived Risk and Variability 2002Strategic Bundling of Products and Prices: A New Synthesis for Marketing 1984Gaussian Demand and Commodity Bundling 2004Customer Portfolio Management: Toward a Dynamic Theory of Exchange Relationships

Cited by

2020Product bundling and advertising strategy for a duopoly supply chain: a power-balance perspective 2020Optimal bundling in a distribution channel in the presence of substitutability and complementarity 2023Online retailer bundling strategy in a dual-channel supply chain 2016Optimal pricing and composition of multiple bundles: A two-step approach 2020Bundling or Unbundling? Pricing Strategy for Complementary Products in a Green Supply Chain 2017

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2015The Impact of Limited Supply on a Firm's Bundling Strategyarticle · 11 shared references 2017Emerging Trends in Product Bundling: Investigating Consumer Choice and Firm Behaviorarticle · 9 shared references 2014Strategic Role of Retailer Bundling in a Distribution Channelarticle · 8 shared references 2013Pure Components versus Pure Bundling in a Marketing Channelarticle · 8 shared references 2019Operational Role of Retail Bundling and Its Implications in a Supply Chainarticle · 8 shared references 2023Multi-Device Consumption of Digital Goods: Optimal Product Line Design with Bundlingarticle · 8 shared references

Details

Year2016

Typearticle

Published2016-01-07

VenueJournal of Retailing

ISSN-L0022-4359

Languageen

Citations30

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.1016/j.jretai.2015.12.001

openalex_workW2233478963

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Pricing hybrid bundles by understanding the drivers of willingness to pay

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2017Intertemporal mixed bundling strategy of information products with network externality